Dear visitors,
What you are searching for over internet? Is it search of previous years university question papers? Here ends your search. A lot of question papers are/being updated in this blog. If your search is for Amity University model question papers, then look below to get a recent question paper for the subject "Research Methodology and Report Preparation". This question paper comes under the course B.B.A 4th (fourth) semester. It was originally asked in the year 2012 as a part of university examination. Get your question paper right now. If you want any other question paper, then let us know by leaving a comment at the box provided hereunder.
Part A:- Attempt any 5 questions every question carries 06 marks. [30 marks]
1. A famous five star hotel is planning to begin fast food restaurants in major cities of the country. elaborate the different parameters which the company should keep in mind whole launching its restaurant.
2. What is the semantic differential scale? How is it various from Liker scale? Provide 1 example of every.
3. Write short note on any 2 of the subsequent
a) Kinds of ques.
b) Sampling and non-sampling fault
c) Common sources of fault in field work
4. Under what condition Chi square test of independence should be used?
5. Enumerate the steps in writing a research report.
6. Discuss copy testing as a method of evaluating effectiveness of advertisement campaign.
Part B:- Attempt any 2 questions. every question carries 10 marks [20 marks]
7. Discuss the Marketing Research process in detail?
8. Elaborate the different methods of sampling? Discuss in situation of probability and non- probability sampling methods.
9. Define changing role of product manager in changing product environment.
Part C:- Compulsory questions
Case study
Why Most Product Launches Fail?
As partners in a firm that specializes in product launches, we regularly get calls from entrepreneurs and brand managers seeking help with their "revolutionary" products. After listening politely, we ask about the research supporting their claims. The classic response? "We havent done the research yet, but we know anecdotally that it works and is totally safe." Weve been fielding these calls for so long that we can often tell from 1 conversation whether the launch will succeed.
Most wont. According to a leading market research firm, about 75% of consumer packaged goods and retail products fail to earn even $7.5 million during their 1st year. This is in part because of the intransigence of consumer shopping habits. The consultant Jack Trout has obtained that American families, on average, repeatedly buy the identical 150 items, which constitute as much as 85% of their household needs its hard to get something new on the radar. Even P&G routinely whiffs with product rollouts. Less than 3% of new consumer packaged goods exceed first-year sales of $50 million - considered the benchmark of a highly successful launch. And products that begin out strong may have trouble sustaining success: We looked at more than 70 top products in the Most Memorable New Product Launch survey (which we help conduct) for the years 2002 through 2008. A dozen of them are already off the market.
Numerous factors can reason new products to fail. The biggest issue weve encountered is lack of preparation: Companies are so focused on designing and manufacturing new products that they postpone the hard work of getting ready to market them until too late in the game. a few of the failures are explained below:
Coca-Cola C2
For its biggest launch since Diet Coke, Coca-Cola identified a new ,market: 20 to 40 years old men who liked the taste of coke (but not its calories and carbs) and liked the no calorie aspect of Diet Coke (but not its taste or feminine image). C2, which has half the calories and carbs and all the taste of original Coke, was introduced in 2004 with a $50 million advertising campaign.
However, the budget couldnt overcome the fact that C2s benefits werent distinctive enough. Men rejected the hybrid drink they wanted full flavor with no calories or carbs, not half the calories and carbs. And the low-carb tend turned out to be short-lived.
Why dint these problems come up before the launch? Sometimes market research is skewed by asking the wrong ques. or rendered useless by failing to look objectively at the outcomes. New products can take on a life of their own within an organisation, becoming so hyped that theres no turn back. Coca-Colas management ultimately deemed C2 a failure. Worldwide case quantity for all 3 drinks grew by only 2% in 2004 (and growth in North America was flat), suggesting that C2s few sales came mostly at the expense of Coke and Diet Coke. The company studied from its mistakes, though: A year later it launched Coke Zero, a no-calorie, full flavor product that can be obtained on the shelves- and in mens hands today.
Febreze Scent Stories
In 2004 P&G launched a scent "player" that looked like a CD player and emitted scents (contained on $5.99 discs with names like "Relaxing in the Hammock") every 30 minutes. The company hired the singer Shania Twain for its launch commercials. This confused the consumers, many of whom thought the device involved both music and scents, and the ambiguity caused Scent Stories to fail. When a product is actually revolutionary, celebrity spokesperson may do more harm than good. A strong educational campaign may be a better way to go. The products features give the message to build a brand voice, aided by research and development terms, outside experts, and consumers whove tested and love the product.
Segway
The buzz spiraled out of control when the news of a secret product code-named Ginger created by the renowned inventor Dean Kamen leaked to the press nearly 12 months before the products release. Kamen, it was said, was coming up with nothing less than an option to the technologically advanced motor scooter, they were dumbfounded. Ads showing riders look like circus performers perching on weird-looking chariots dint help or did the price tag $5000. Instead of selling 10,000 machines a week, as Kamen had predicted, The Segway sold about 24,000 in its 1st 5 years. Now it sells for far less to police forces, urban tour guides, and warehouse companies, not the general public. If there was a ever a product to disprove the axiom "If you build it, they will come," its the Segway.
Discussion questions
a) Elaborate the major flaws explained in the case above that resulted in failures of different products.
b) The case teaches a few lessons which should be kept in mind before launching a product, elaborate those?
c) In situation of the above case, suggest areas which could have been researched more to avoid failures.
What you are searching for over internet? Is it search of previous years university question papers? Here ends your search. A lot of question papers are/being updated in this blog. If your search is for Amity University model question papers, then look below to get a recent question paper for the subject "Research Methodology and Report Preparation". This question paper comes under the course B.B.A 4th (fourth) semester. It was originally asked in the year 2012 as a part of university examination. Get your question paper right now. If you want any other question paper, then let us know by leaving a comment at the box provided hereunder.
University: Amity University
Course: B.B.A Business Administration
Semester: 4th Semester
Year wherein question asked: 2012
Subject Code: BBARM-20401
Time: 3 hours Maximum mark: 70
Part A:- Attempt any 5 questions every question carries 06 marks. [30 marks]
1. A famous five star hotel is planning to begin fast food restaurants in major cities of the country. elaborate the different parameters which the company should keep in mind whole launching its restaurant.
2. What is the semantic differential scale? How is it various from Liker scale? Provide 1 example of every.
3. Write short note on any 2 of the subsequent
a) Kinds of ques.
b) Sampling and non-sampling fault
c) Common sources of fault in field work
4. Under what condition Chi square test of independence should be used?
5. Enumerate the steps in writing a research report.
6. Discuss copy testing as a method of evaluating effectiveness of advertisement campaign.
Part B:- Attempt any 2 questions. every question carries 10 marks [20 marks]
7. Discuss the Marketing Research process in detail?
8. Elaborate the different methods of sampling? Discuss in situation of probability and non- probability sampling methods.
9. Define changing role of product manager in changing product environment.
Part C:- Compulsory questions
Case study
Why Most Product Launches Fail?
As partners in a firm that specializes in product launches, we regularly get calls from entrepreneurs and brand managers seeking help with their "revolutionary" products. After listening politely, we ask about the research supporting their claims. The classic response? "We havent done the research yet, but we know anecdotally that it works and is totally safe." Weve been fielding these calls for so long that we can often tell from 1 conversation whether the launch will succeed.
Most wont. According to a leading market research firm, about 75% of consumer packaged goods and retail products fail to earn even $7.5 million during their 1st year. This is in part because of the intransigence of consumer shopping habits. The consultant Jack Trout has obtained that American families, on average, repeatedly buy the identical 150 items, which constitute as much as 85% of their household needs its hard to get something new on the radar. Even P&G routinely whiffs with product rollouts. Less than 3% of new consumer packaged goods exceed first-year sales of $50 million - considered the benchmark of a highly successful launch. And products that begin out strong may have trouble sustaining success: We looked at more than 70 top products in the Most Memorable New Product Launch survey (which we help conduct) for the years 2002 through 2008. A dozen of them are already off the market.
Numerous factors can reason new products to fail. The biggest issue weve encountered is lack of preparation: Companies are so focused on designing and manufacturing new products that they postpone the hard work of getting ready to market them until too late in the game. a few of the failures are explained below:
Coca-Cola C2
For its biggest launch since Diet Coke, Coca-Cola identified a new ,market: 20 to 40 years old men who liked the taste of coke (but not its calories and carbs) and liked the no calorie aspect of Diet Coke (but not its taste or feminine image). C2, which has half the calories and carbs and all the taste of original Coke, was introduced in 2004 with a $50 million advertising campaign.
However, the budget couldnt overcome the fact that C2s benefits werent distinctive enough. Men rejected the hybrid drink they wanted full flavor with no calories or carbs, not half the calories and carbs. And the low-carb tend turned out to be short-lived.
Why dint these problems come up before the launch? Sometimes market research is skewed by asking the wrong ques. or rendered useless by failing to look objectively at the outcomes. New products can take on a life of their own within an organisation, becoming so hyped that theres no turn back. Coca-Colas management ultimately deemed C2 a failure. Worldwide case quantity for all 3 drinks grew by only 2% in 2004 (and growth in North America was flat), suggesting that C2s few sales came mostly at the expense of Coke and Diet Coke. The company studied from its mistakes, though: A year later it launched Coke Zero, a no-calorie, full flavor product that can be obtained on the shelves- and in mens hands today.
Febreze Scent Stories
In 2004 P&G launched a scent "player" that looked like a CD player and emitted scents (contained on $5.99 discs with names like "Relaxing in the Hammock") every 30 minutes. The company hired the singer Shania Twain for its launch commercials. This confused the consumers, many of whom thought the device involved both music and scents, and the ambiguity caused Scent Stories to fail. When a product is actually revolutionary, celebrity spokesperson may do more harm than good. A strong educational campaign may be a better way to go. The products features give the message to build a brand voice, aided by research and development terms, outside experts, and consumers whove tested and love the product.
Segway
The buzz spiraled out of control when the news of a secret product code-named Ginger created by the renowned inventor Dean Kamen leaked to the press nearly 12 months before the products release. Kamen, it was said, was coming up with nothing less than an option to the technologically advanced motor scooter, they were dumbfounded. Ads showing riders look like circus performers perching on weird-looking chariots dint help or did the price tag $5000. Instead of selling 10,000 machines a week, as Kamen had predicted, The Segway sold about 24,000 in its 1st 5 years. Now it sells for far less to police forces, urban tour guides, and warehouse companies, not the general public. If there was a ever a product to disprove the axiom "If you build it, they will come," its the Segway.
Discussion questions
a) Elaborate the major flaws explained in the case above that resulted in failures of different products.
b) The case teaches a few lessons which should be kept in mind before launching a product, elaborate those?
c) In situation of the above case, suggest areas which could have been researched more to avoid failures.
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