Tuesday, April 29, 2014

MBA Marketing Management, Bharathiar University 2013 Question Paper

On a search of old question papers collections? Want "Marketing Management" previous years question papers of Bharathiar University, Coimbatore? In this treatise, you will find such question paper for 1 year MBA Examination held in latest by 2013. Collect your question paper from the following texts.

University: Bharathiar University, Coimbatore
Course: 1 year MBA Examination
Exam conducted year: 2013
Question Paper Title: Marketing Management
Question Paper Code: 07DMB 04

Answer any FIVE out of Eight questions.
All questions carry equal marks (5 x 20 = 100)

1. Explain and compare the Five Marketing Philosophies..

2. Explain GE Business Grids Contribution towards Strategic Marketing..

3. What are the four types of Buying behavior?

4. Describe the role of Product and Service Branding, Packaging, Labeling and Product Support Services.

5. Explain the Channel management Decisions.

6. Write a detail note on Socially responsible Marketing Communication.

7. Explain Customer Relationship levels and Tools.

8. Explain Marketing Challenges and Nicher Strategies.

Duraimani

B.E Civil Engineer Graduated from Government College of Engineering Tirunelveli in the year 2016. She has developed this website for the welfare of students community not only for students under Anna University Chennai, but for all universities located in India. That's why her website is named as www.IndianUniversityQuestionPapers.com . If you don't find any study materials that you are looking for, you may intimate her through contact page of this website to know her so that it will be useful for providing them as early as possible. You can also share your own study materials and it can be published in this website after verification and reviewing. Thank you!