Tuesday, May 27, 2014

Marketing Management II UM04CBBA01 4th Semester Sardar Patel University BBA 2014 Question Paper

SARDAR PATEL UNIVERSITY
BBA (IV Semester) Examination 2014
Thursday, 20th February
10.30 am - 12.30 pm
UM04CBBA01- Marketing Management II
Total Marks: 60
Note: Figures to the right indicate full marks.

1. (a) What do you mean by the term buyer behaviour? Explain the various steps of the buyer's process. [07]
(b) Explain in brief factors influencing buyer behaviour. [08]
Or
1. (a) What is market segmentation? Discuss the bases for market segmentation. [10]
(b) Write note on Segmentation Process. [05]

2. (a) Discuss the Causes of Consumerism. [08]
(b) Write a note on- History of Consumerism. [07]
Or
2. Write on:
(a) Consumer Protection Act (b) Consumer Movement [05]

3. (a) Define marketing of services. What are the peculiar features of services? [07]
(b) How are services usually classified? [08]
Or
3. Write note on: [15]
(a) Service Marketing Mix
(b) Determinants of Service Quality

4. Discuss various developments in Online marketing and Direct marketing. [15]
Or
4. Write notes on: [15]
(a) Social marketing (b) Relationship marketing

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Duraimani

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