M.B. A. DEGREE EXAMINATION, DEC. - 2013
First Year
Paper – VI : INFORMATION MANAGEMENT AND COMPUTER APPLICATIONS
Paper – VI : INFORMATION MANAGEMENT AND COMPUTER APPLICATIONS
Time : 03 Hours Maximum Marks : 80
SECTION – A [3 × 5 = 15]
Answer any Three of the Following
1) a) Software.
b) Spread Sheet.
c) Computer generation.
d) Scope of computerisation in accounting.
e) Viruses.
f) Machine language.
SECTION – B [3 × 15=45]
Answer any Three of the following
2) Enumerate role of computers in management.
3) Explain the uses of computers in financial management.
4) Bring out the perspectives of information needs of management.
5) Enumerate the uses of personal computers in daily life.
6) What is COBOL and state its applications?
7) Elucidate the social dimensions of computerisation?
SECTION – C
Compulsory [15]
8) Case study :
Korean car manufacturer Kia Motors started selling in the North American
market, promising high-quality vehicles at prices well below the competition. In
1994, Kia sold 12,000 cars, and by 2004, Kia had sold 2,70,000 cars. From a
marketing end standpoint, Kia has been a phenomenal success. But until 2002
Kia ranked at the bottom of J.D. Power and Associates annual initial-quality
survey of new vehicle owners. In 1997 when the average North American car
had 1.1 defects per vehicle, Kia had 2.75. In 2002 Kia had improved to 2.12
defects per vehicle, but the industry average was 1.33. Kia had a long way to go,
and it was affecting its ability to sell cars, retain customers, and keep operational
costs down.
Answer any Three of the Following
1) a) Software.
b) Spread Sheet.
c) Computer generation.
d) Scope of computerisation in accounting.
e) Viruses.
f) Machine language.
SECTION – B [3 × 15=45]
Answer any Three of the following
2) Enumerate role of computers in management.
3) Explain the uses of computers in financial management.
4) Bring out the perspectives of information needs of management.
5) Enumerate the uses of personal computers in daily life.
6) What is COBOL and state its applications?
7) Elucidate the social dimensions of computerisation?
SECTION – C
Compulsory [15]
8) Case study :
Korean car manufacturer Kia Motors started selling in the North American
market, promising high-quality vehicles at prices well below the competition. In
1994, Kia sold 12,000 cars, and by 2004, Kia had sold 2,70,000 cars. From a
marketing end standpoint, Kia has been a phenomenal success. But until 2002
Kia ranked at the bottom of J.D. Power and Associates annual initial-quality
survey of new vehicle owners. In 1997 when the average North American car
had 1.1 defects per vehicle, Kia had 2.75. In 2002 Kia had improved to 2.12
defects per vehicle, but the industry average was 1.33. Kia had a long way to go,
and it was affecting its ability to sell cars, retain customers, and keep operational
costs down.
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