Looking for old question papers of 2014 Pandit Ravishankar Shukla University BBA 5th Semester examination, Marketing Research (122) Question paper ? You can collect this question paper contents right from here. Read more below.
Pandit Ravishankar Shukla University
Bachelor of Business Administration
(Fifth Semester) EXAMINATION, Dec., 2014
(New Course)
Marketing Research (122)
Time: Three Hours
Maximum Marks: 90
Minimum Pass Marks: 32
Note: Attempt any five questions. All questions carry equal marks.
1. Define Marketing Research. Discuss the applications of marketing.
2. Write a note on "Marketing Information Research System".
3. Explain any one research design with merits and demerits
4. Discuss the importance of marketing research information value.
5. Write a note on Attitude Measurement Scales.
6. Explain all the steps involved in Marketing Research Process.
7. Discuss the qualities of a "Good Report." Writing. How these qualities are significant?
8. What do you mean by the term "Hypothesis"? Describe major two types of Hypothesis used widely.
9. Write an essay on "Advertising research" covering the following points:
(a) its meaning
(b) its objectives
(c) its advantages
10. Why identification of "Market Segments is Necessary"? How do you justify market segmentation?
Pandit Ravishankar Shukla University
Bachelor of Business Administration
(Fifth Semester) EXAMINATION, Dec., 2014
(New Course)
Marketing Research (122)
Time: Three Hours
Maximum Marks: 90
Minimum Pass Marks: 32
Note: Attempt any five questions. All questions carry equal marks.
1. Define Marketing Research. Discuss the applications of marketing.
2. Write a note on "Marketing Information Research System".
3. Explain any one research design with merits and demerits
4. Discuss the importance of marketing research information value.
5. Write a note on Attitude Measurement Scales.
6. Explain all the steps involved in Marketing Research Process.
7. Discuss the qualities of a "Good Report." Writing. How these qualities are significant?
8. What do you mean by the term "Hypothesis"? Describe major two types of Hypothesis used widely.
9. Write an essay on "Advertising research" covering the following points:
(a) its meaning
(b) its objectives
(c) its advantages
10. Why identification of "Market Segments is Necessary"? How do you justify market segmentation?
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I am in need of MA english question papers of pandit ravishankar university (both first and second year. please help
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