Tuesday, June 23, 2015

Bangalore University BBM Service Management 2014 Question Paper

BBM Business Management Model Sample Old Previous Years Question Papers Collection of Bangalore University - BBM Business Management Service Management Nov Dec 2014 III Semester Question Paper:-

Question Paper University : Bangalore University
Question Paper Course : BBM Business Management
Semester : Third, III, 03
Question Papers : 2014 Question Paper
Subject : Service Management
Paper Code : Paper 3.5
Time for Question Paper : 3 hours
Total Marks : 100
Download details of Question Paper Content Type : Texts
Number of Pages in Download of Question Papers : 01

Bangalore University
III Semester B.B.M. Examination, Nov Dec2014
(2013-14 and onwards) (F+R)(New Syllabus)
Business Management
3.5: Service Management
Time:3 Hours [ Max. Marks:100]
Instruction: Answer should be written in English only.

Section -A

1. Answer any 8 sub-questions. Each carries two marks. [Marks: 8x2=16]

a) What is educational service?

b) What is franchising?

c)What is medical transcription?

d) What is whole life policy?

e)What is word of mouth communication?

f) Who is a travel agent?

g) What is back office process?

h) What is market segmentation?

i) Define insurance.

j) What is customer loyalty?

Section-B

Answer any three of the following questions. Each carries 8 marks. [Marks: 3x8=24]

2. Write a note on market segmentation in tourism.

3. Explain briefly the classification of services.

4. Analyse the role of services of mutuals funds.

5. Explain the benefits of mutual funds.

Section-C

Answer Q.No.10 and 3 of the remaining. Each question carries fifteen marks. [Marks: 4x15=60]

6. Explain the measures taken by RBI to strengthen the operations of banks.

7. Explain the features and importance of Financial services.

8. Explain the different types of services.

9. How do you promote tourism in India?

10. What is health care service? Explain Hospital Extension Services.

Duraimani

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