Wednesday, July 8, 2015

Bharathiar university M.B.A Corporate communication Question paper 2013

University: Bharathiar University
Course: M.B.A
Subject :  Corporate communication
Year of  Question Paper : 2013


MBA degree examination December 2013 First
Corporate communication

Time: 3 hours
Maximum: 100 marks

Answer any five questions.

1. Describe the concept of formal and informal communication highlighting the advantages and disadvantages of each. Bring out the major differences between the two.

2. "Communication is the most vital ingredient of an organization. In fact, an organization cannot be conceived of without communication". Discuss in detail.

3. Discuss the classification of non verbal communication. Give suitable examples to explain each classification.

4. State the things that should be kept in mind while interacting with the following
a) Government officials
b) Press
c) Manager from a different cultural background

5. Explain the role of communication in brand promotion. Also discuss any two main tools used in brand communication.

6. What are business reports? Explain the different types and forms of business reports.

7. Your company has decided to launch a new brand of soap in the market. You are required to conduct a survey to find out the current brand preferences , their needs and usage patterns of the consumers in the market. Prepare a report for the same highlighting the observations, conclusion and recommendations.

8. State the relevance of proof reading a report...

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