Saturday, July 4, 2015

Marketing Management KU BBA May 2015 Question Paper

Looking for old question paper of Kerala University? Here is shown a question paper asked in the year May 2015. It is for the course BBA with subject Marketing Management. First year students of Kerala University can make use of this question paper to prepare their upcoming examinations.

Code of Question Paper : 07DMB 04
BBA Degree Examination May 2015
Marketing Management
Kerala University Question Papers Previous Years Question Papers
First Year Paper

Answer any FIVE out of Eight questions.
All questions carry equal marks (5 x 20 = 100)

1. Explain and compare the Five Marketing Philosophies..

2. Explain GE Business Grids Contribution towards Strategic Marketing..

3. What are the four types of Buying behavior?.

4. Describe the role of Product and Service Branding, Packaging, Labeling and Product Support Services.

5. Explain the Channel management Decisions.

6. Write a detail note on Socially responsible Marketing Communication.

7. Explain Customer Relationship levels and Tools.

8. Explain Marketing Challenges and Nicher Strategies.

Duraimani

B.E Civil Engineer Graduated from Government College of Engineering Tirunelveli in the year 2016. She has developed this website for the welfare of students community not only for students under Anna University Chennai, but for all universities located in India. That's why her website is named as www.IndianUniversityQuestionPapers.com . If you don't find any study materials that you are looking for, you may intimate her through contact page of this website to know her so that it will be useful for providing them as early as possible. You can also share your own study materials and it can be published in this website after verification and reviewing. Thank you!