University:West Bengal University of Technology
Course: B.S.M
Subject : Public Relation and Sponsorship in Sports
Year of Question Paper : 2013
CS/BSM/SEM-4/BSM-404/2013
2013
ADVERTISING, PUBLIC RELATION AND
SPONSORSHIP IN SPORTS
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives for the following : [Marks 10 × 1 = 10]
i) Advertising is a part of which of the following ?
a) Product mix b) Price mix
c) Promotion mix d) Place mix.
ii) Copywriter is a person working in an Advertising Agency
in the
a) Account Management Department
b) Finance Department
c) Media Department
d) Creative Department.
iii) Advertising Agencies normally earns 15% commission
from
a) Customers b) Government
c) Clients d) Media Houses.
iv) Which sportsperson is endorsing Coca Cola ?
a) M.S. Dhoni b) Sachin Tendulkar
c) Yuvraj Singh d) Gautam Gambhir.
v) Name of the principal sponsor of IPL isa) Sahara b) Nike
c) DLF d) None of these.
vi) Which company has recently tied up with Kolkata
Knight Riders as drinks partner ?
a) Coca Cola b) Pepsi
c) Complan d) Boost.
vii) Account Executive is a person working in an Advertising
Agency in which department ?
a) Account Management Department
b) Finance Department
c) Media Department
d) Creative Department.
viii) Which sportsperson is the brand ambassador of
AVIVA ?
a) Yuvraj Singh b) Suresh Raina
c) M.S. Dhoni d) Sachin Tendulkar.
ix) The Asian Cup Football matches were shown live in
which TV channel in India ?
a) ESPN & Star Sports b) 24 Ghanta
c) Neo Sports d) Zee Sports.
x) The full form of OTS in the context of Advertising Media
is
a) One Time Serive
b) Outstanding TV Slogans
c) Outstanding Transport Service
d) Opportunity To See.
GROUP – B
( Short Answer Type Questions )
Answer any three of the following. [Marks 3 × 5 = 15]
2. What do you understand by integrated marketing
communication ( IMC ) ? Mention the elements of IMC.
3. Distinguish between Advertising and Sponsorship.
4. Discuss about display and classified advertising.
5. Discuss the important duties and responsibilities of a Brand
Manager.
6. Define Public Relations. Mention the broad types of public in
Public Relations.
7. What do you understand by Brand Equity & Brand
Positioning ?
GROUP – C
( Long Answer Type Questions )
Answer any three of the following. [Marks 3 × 15 = 45]
8. Define advertising. Discuss the different objectives of
advertising with examples.
9. Explain the Six-stage hierarchical communication model of
Advertising. Explain the AIDA model and discuss how you
can use this model as a sports manager in selling
sponsorship proposal. [Marks 5 + 10]
10. Explain the structure and function of an Advertising Agency
in detail.
11. Discuss the concept of Sponsorship. As a Sports
Management student share your views how you will prepare
a Sponsorship Proposal for an important Sporting event.
12. Discuss in detail about the Sponsors of the following
Sporting bodies and club in India.
a) BCCI
b) AIFF
c) East Bengal Club. [Marks 5 + 5 + 5]
=============...
Course: B.S.M
Subject : Public Relation and Sponsorship in Sports
Year of Question Paper : 2013
CS/BSM/SEM-4/BSM-404/2013
2013
ADVERTISING, PUBLIC RELATION AND
SPONSORSHIP IN SPORTS
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives for the following : [Marks 10 × 1 = 10]
i) Advertising is a part of which of the following ?
a) Product mix b) Price mix
c) Promotion mix d) Place mix.
ii) Copywriter is a person working in an Advertising Agency
in the
a) Account Management Department
b) Finance Department
c) Media Department
d) Creative Department.
iii) Advertising Agencies normally earns 15% commission
from
a) Customers b) Government
c) Clients d) Media Houses.
iv) Which sportsperson is endorsing Coca Cola ?
a) M.S. Dhoni b) Sachin Tendulkar
c) Yuvraj Singh d) Gautam Gambhir.
v) Name of the principal sponsor of IPL isa) Sahara b) Nike
c) DLF d) None of these.
vi) Which company has recently tied up with Kolkata
Knight Riders as drinks partner ?
a) Coca Cola b) Pepsi
c) Complan d) Boost.
vii) Account Executive is a person working in an Advertising
Agency in which department ?
a) Account Management Department
b) Finance Department
c) Media Department
d) Creative Department.
viii) Which sportsperson is the brand ambassador of
AVIVA ?
a) Yuvraj Singh b) Suresh Raina
c) M.S. Dhoni d) Sachin Tendulkar.
ix) The Asian Cup Football matches were shown live in
which TV channel in India ?
a) ESPN & Star Sports b) 24 Ghanta
c) Neo Sports d) Zee Sports.
x) The full form of OTS in the context of Advertising Media
is
a) One Time Serive
b) Outstanding TV Slogans
c) Outstanding Transport Service
d) Opportunity To See.
GROUP – B
( Short Answer Type Questions )
Answer any three of the following. [Marks 3 × 5 = 15]
2. What do you understand by integrated marketing
communication ( IMC ) ? Mention the elements of IMC.
3. Distinguish between Advertising and Sponsorship.
4. Discuss about display and classified advertising.
5. Discuss the important duties and responsibilities of a Brand
Manager.
6. Define Public Relations. Mention the broad types of public in
Public Relations.
7. What do you understand by Brand Equity & Brand
Positioning ?
GROUP – C
( Long Answer Type Questions )
Answer any three of the following. [Marks 3 × 15 = 45]
8. Define advertising. Discuss the different objectives of
advertising with examples.
9. Explain the Six-stage hierarchical communication model of
Advertising. Explain the AIDA model and discuss how you
can use this model as a sports manager in selling
sponsorship proposal. [Marks 5 + 10]
10. Explain the structure and function of an Advertising Agency
in detail.
11. Discuss the concept of Sponsorship. As a Sports
Management student share your views how you will prepare
a Sponsorship Proposal for an important Sporting event.
12. Discuss in detail about the Sponsors of the following
Sporting bodies and club in India.
a) BCCI
b) AIFF
c) East Bengal Club. [Marks 5 + 5 + 5]
=============...
0 comments:
Pen down your valuable important comments below