Tuesday, September 22, 2015

Journalism & Mass Communication General paper II Calcutta university 2012

2012

JOURNALISM & MASS COMMUNICATION – GENERAL

Second Paper

Full Marks – 100

Candidates are required to give their answers in their own words as far as practicable

The figures in the margin indicate full marks

Module: One
1. What do you understand by public service of newspapers? Does it have a contradictory role as a business enterprise? Discuss. [15]
OR
2. Discuss the different sources of revenue of newspapers in India. [15]

3. Write short notes on any two : [5x2]
(a) Cross media ownership
(b) Vertical ownership
(c) FDI in print media
(d) Individual ownership

Module: Two
4. Discuss the circulation factors of a newspaper. How does the newspaper’s policy affect the circulation factors? [15]
OR
5. Describe the role of advertisement department and advertisement manager of a newspaper. [15]

6. Write short notes on any two : [5x2]
(a) Display advertisement
(b) ABC
(c) Circulation manager
(d) Newspaper as advertisement medium.

Module: Three
7. Describe the structure and functions of an advertising agency. [15]
OR
8. What is advertisement copy? Define different types of advertisement copy with suitable examples. [15]

9. Write short notes on any two: [5x2]
(a) USP
(b) Unethical advertisement
(c) AIDA model
(d) Storyboard

Module: Four

10. Discuss the different PR tools and their effectiveness in the process of PR with examples.
[15]
11. What is house journal? Explain the steps to be taken for publishing a house journal. [15]

12. Write short notes on any two: [5x2]
(a) Corporate PR
(b) Publics
(c) Qualities of PRO
(d) PR in public sector.

Duraimani

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