Design Management and Professional Practice Government Polytechnic 2010 Exam Paper

Exam Board: Government Polytechnic
Question Paper Course: Diploma Hospital Management
Subject of Question Paper: Design Management and Professional Practice
Time allotted: 3 Hours
Max. Marks: 70
Year of the exam paper: 2010
Question Paper Format: Text

Q.1 (a) How can we prepare questionnaire for survey? 07
(b) How rural and urban areas related with advertising field? 07

Q.2 (a) What is market survey and research? How it can be helpful in advertising field? 07
(b) What is market? 07
OR
(b) How the time factor is important in the advertising job work? Why? 07

Q.3 (a) What are the main terms and conditions applying in contracting of any job? 07
(b) Explain key factors to be taken into consideration for handling a client. 07
OR
Q.3 (a) What is media planning ? What are electronics medias ? 07
(b) Explain in detail about media for rural advertising. 07

Q.4 (a) What is consumer's psychology? 07
(b) What is human's psychology? 07
OR
Q. 4 (a) How role of language plays an important part for advertising? 07
(b) How consumer can attract by observing the advertisement? 07

Q.5 (a) How the advertising agency works? 07
(b) What are the key factors for campaign planning? 07
OR
Q.5 (a) What is direct mail? 07
(b) Write in short: Different services needed for advertising & printing? 07 

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