GSEC4A TOURISM MANAGEMENT BA MS University April 2015 Question Paper

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MS University Tirunelveli
Reg. No. : .........................................
Code No. : 12665 Sub. Code : GSEC 4 A
B.A. (CBCS) DEGREE EXAMINATION, APRIL 2015.
Fourth Semester
Economics — Main
Skill Based Subject — TOURISM MANAGEMENT
(For those who joined in July 2012 and afterwards)
Time : Three hours Maximum : 75 marks
PART A — (10 × 1 = 10 marks)
Answer ALL questions.

Choose the correct answer :
1. Reductionism relates to
 (a) tourist (b) tourism
 (c) transport (d) communication

2.  The Pioneer of modern mass tourism
 (a) Thomas cook (b) Robertson
 (c) Edison (d) Marshall

3. WTO refers to
 (a) World Travel Organisation
 (b) World Trade Organisation
 (c) World Tourist Organisation
 (d) World Tourism Organisation

4.  Large scale movement of travellers is called as
 (a) Mass tourism
 (b) Mass travel
 (c) Mass communication
 (d) Mass labour

5.  The basic components of a tourist product
 (a) attractions (b) facilities
 (c) accessibility (d) all the above

6.  Where we refer to recreational and entertainment programmes is availed is called as
 (a) Accommodation (b) Amenities
 (c) Resort (d) Hotel

7.  The basic public services needed for the successful operation of tourism is referred to
 (a) infrastructure (b) accommodation
 (c) amenities (d) all the above

8.  Who advocated the information technology need for tourism?
 (a) Smith (b) Marshall
 (c) Arthur Clarke (d) Pigou

9.  Tourism got top priority during the
 (a) first five year plan
 (b) second plan
 (c) third plan
 (d) fourth plan

10.  Organised travel can be associated with
 (a) Fox and kings (b) Big bull
 (c) Red bull (d) Thomas cook


PART B — (5 × 5 = 25 marks)
Answer ALL questions, choosing either (a) or (b).

11.  What is meant by tourist product?
Or
 State the features of tourism.

12.  Write the features of tourism marketing.
Or
(B)  Explain the role of advertising in tourism.

13. (A) Mention the various types of hotels available in tourism.
Or
(B)  What are advantages of accommodation in tourism?

14. (A) List out the uses of mass electronic media in tourism.
Or
(B) What are the uses of computer technology in tourism?

15. (A)  Explain the need for travel agencies.
Or
(B)  What are the functions of motel in Tamil Nadu tourism?

PART C — (5 x 8 = 40 marks)
Answer ALL questions, choosing either (a) or (b).

16. (A)  Describe the scope and opportunities for tourism in India.
Or
(B) What are factors influencing tourism in India?

17. (A)  List out the problems of tourism marketing in India.
Or
(B) Describe the various tourism promotion strategy.

18. (A) Enumerate the problems in accommodation tourism.
Or
(B) Explain the various types of accommodation for tourism.

19. (A)  Describe the role of information technology in Indian tourism.
Or
(B) Explain the lack of technology development in Indian Tourism.

20. (A) Explain the various tourism organisations in India.
Or
(B) Critically explain the functions of tourism development corporation in India.
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