University Of Pune Question Paper
B. B. M. (I.B.) ( Semester - II ) Examination - 2013
PRINCIPLES OF MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
(3) Use of appropriate corporate examples will be appreciated.
Q.1) Describe the Socially - Oriented Marketing Concept. Explain the
importance and limitations of Marketing. [16]
Q.2) What is Rural Marketing ? Discuss various problems faced in
‘Rural Marketing’ and suggest solutions. [16]
Q.3) Define ‘Product Life Cycle’. Explain various stages of ‘Product
Life Cycle’. [16]
Q.4) Define ‘Advertising’. Discuss the benefits of Advertising to the
Consumer, Manufacturer, Salesman and Society. [16]
Q.5) Define ‘Market Segmentation’. Explain benefits and limitations of
Market Segmentation. [16]
Q.6) Define ‘Marketing Research’. Explain the scope and objectives of
‘Marketing Research’. [16]
[4374]-204 1 P.T.O.
Seat
No.
Q.7) Write short notes : (Any Four) [16]
(a) Role of Marketing Manager
(b) E-marketing
(c) Marketing Mix
(d) Sales Promotion
(e) Concentrated Marketing
(f) Importance of Marketing Information System
B. B. M. (I.B.) ( Semester - II ) Examination - 2013
PRINCIPLES OF MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
(3) Use of appropriate corporate examples will be appreciated.
Q.1) Describe the Socially - Oriented Marketing Concept. Explain the
importance and limitations of Marketing. [16]
Q.2) What is Rural Marketing ? Discuss various problems faced in
‘Rural Marketing’ and suggest solutions. [16]
Q.3) Define ‘Product Life Cycle’. Explain various stages of ‘Product
Life Cycle’. [16]
Q.4) Define ‘Advertising’. Discuss the benefits of Advertising to the
Consumer, Manufacturer, Salesman and Society. [16]
Q.5) Define ‘Market Segmentation’. Explain benefits and limitations of
Market Segmentation. [16]
Q.6) Define ‘Marketing Research’. Explain the scope and objectives of
‘Marketing Research’. [16]
[4374]-204 1 P.T.O.
Seat
No.
Q.7) Write short notes : (Any Four) [16]
(a) Role of Marketing Manager
(b) E-marketing
(c) Marketing Mix
(d) Sales Promotion
(e) Concentrated Marketing
(f) Importance of Marketing Information System
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