Wednesday, November 18, 2015

2014 Question Paper,M.M.M. (Semester – III),304 : GLOBAL MARKETING,University Of Pune Question Paper

University Of Pune Question Paper
M.M.M. (Semester – III) Examination, 2014
304 : GLOBAL MARKETING
(2013 Pattern)
Time : 2 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) All questions carry equal marks.
1. Explain various drivers for Global Marketing.
OR
1. Describe the scope and concept of Global Marketing.
2. Describe in brief overview of Global Marketing environment.
OR
2. Describe the economic environment in Global Marketing and how it affects marketing
strategies.
3. Describe Global Market segmentation.
OR
3. Explain Advantages and Disadvantages of “Exporting” as a : “Market entry strategy”.
4. Explain concept of Global Localization.
OR
4. Discuss about global branding a strategic decision.
5. Describe in brief International Communication process.
OR
5. Comment on “Managing International Employee - a critical issue”.
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