Looking for 2.1 : RESEARCH METHODOLOGY AND Tech. WRITING old question papers ? Here is a paper asked in 2005 by Bangalore University. You can collect the text version of this question paper below. It is for 2nd Semester Examinations.
University Name : Bangalore University
Department : MBA Exam
Semester : II
Question Paper Code: Not Applicable
Exam Year : 2005
Subject Name of Question Paper: 2.1 : RESEARCH METHODOLOGY AND Tech. WRITING.
Question Paper Description : Text Version of 2005 Bangalore University MBA (Semester - 2nd ) 2.1 : RESEARCH METHODOLOGY AND Tech. WRITING. University Question Paper 2005
SECOND SEMESTER M.B.A. [DAY] DEGREE EXAMINATION JUNE 2008
[2007-2008 SCHEME]
MANAGEMENT
2.1 : RESEARCH METHODOLOGY AND Tech. WRITING.
Time : three Hours Max. Marks : 75
Instruction: Calculators are allowed.
Part : A [6 x 2=12]
1. Answer any 6 questions
a. What is good hypothesis?
b. What is a research problem?
c. Describe variables.
d. What is research plan?
e. What is ANOVA?
f. What is Likert Scale?
g. What is cross sectional research?
h. What is Data Editing?
Part : B [3 x 8 = 24]
Answer any 3 questions
2. What is the meaning of measurement in the research? What difference dose it make whether we
measure in terms of nominal, ordinal interval or ratio scale? Discuss with example.
3. Elaborate various sources of data? explain with the suitable example.
4. Explain the basic components of research report.
5. "Processing of data implies editing, coding, classification and tabulation". define in brief these four
operations pointing out the significance of every in content of research study.
6. Obtain the value of Chi-square fo the subsequent info :
Class A B C D E
Observed
frequency eight 29 44 15 4
Expected
frequency seven 24 38 24 7
Part : C [2 x 12=24]
7. What do you mean by 'Sample Design'? Briefly discuss the probability and non probability sample
designs.
8. How would you classify research design according to research purpose? Discuss.
9. Write short notes on :
a) Level of significance
b) kind I fault and kind II fault
c) Null and alternate hypothesis
d) Measures of central tendency.
Part : D [1 x 15=15]
10. Case Study [Compulsory]
Levi's : Fading Jeans and market Share.
The Situation
As of 2006, Levi's is a leading global apparel company, with sales in more than 110 countries. It has
been a long standing company with over 150 years of being in the clothing business. While 1 may
think this long history can only outcome in good things, Levi's heritage has been its worst enemy. Philip Marineau, the president and chief executives officer for Levi Strauss & Co., had to work to revamp Levi's antique image and make the brand appealing to younger generation in efforts to boost its declining sales. In the last 5 years, Marineau saw worldwide sales drop 40 percent, losing market share to competitors like the Gap, and trendier ones such as Calvin Klien, Tommy Hilfiger, and Diesel. a different issue for Marineau came from store brand jeanse, such as JC Penney's Arizona brand jeans or the Gap's in-house brand, which have changed their image and launched an assault on big brand names like Levi's. These store brand jeans, along with other store tag jeans, now target the teenage market market with "cutting edge" advertising. American trade publication Brand Strategy estimated that the brand has lost about 50 percent of the younger consumer market share worldwide ranging from 1999 and 2005.
To compete with these brands and maintain leadership, Levi's the market leader, is considering
introducing their own line of private-label jeans to capture a larger portion of the teenage market.
Philip Marineau wonders. "How powerful is a national brand like Live's compared to an in-house
brand like Gap or a store brand like JC penney's Arizona jeans ?"
The Marketing Research Decision
1. If you were Philip Marineau, what kind of research would you want to conduct to help arrive at an
ans ?
2. Please discuss how you would implement the kind of research you have recommended.
University Name : Bangalore University
Department : MBA Exam
Semester : II
Question Paper Code: Not Applicable
Exam Year : 2005
Subject Name of Question Paper: 2.1 : RESEARCH METHODOLOGY AND Tech. WRITING.
Question Paper Description : Text Version of 2005 Bangalore University MBA (Semester - 2nd ) 2.1 : RESEARCH METHODOLOGY AND Tech. WRITING. University Question Paper 2005
[2007-2008 SCHEME]
MANAGEMENT
2.1 : RESEARCH METHODOLOGY AND Tech. WRITING.
Time : three Hours Max. Marks : 75
Instruction: Calculators are allowed.
Part : A [6 x 2=12]
1. Answer any 6 questions
a. What is good hypothesis?
b. What is a research problem?
c. Describe variables.
d. What is research plan?
e. What is ANOVA?
f. What is Likert Scale?
g. What is cross sectional research?
h. What is Data Editing?
Part : B [3 x 8 = 24]
Answer any 3 questions
2. What is the meaning of measurement in the research? What difference dose it make whether we
measure in terms of nominal, ordinal interval or ratio scale? Discuss with example.
3. Elaborate various sources of data? explain with the suitable example.
4. Explain the basic components of research report.
5. "Processing of data implies editing, coding, classification and tabulation". define in brief these four
operations pointing out the significance of every in content of research study.
6. Obtain the value of Chi-square fo the subsequent info :
Class A B C D E
Observed
frequency eight 29 44 15 4
Expected
frequency seven 24 38 24 7
Part : C [2 x 12=24]
7. What do you mean by 'Sample Design'? Briefly discuss the probability and non probability sample
designs.
8. How would you classify research design according to research purpose? Discuss.
9. Write short notes on :
a) Level of significance
b) kind I fault and kind II fault
c) Null and alternate hypothesis
d) Measures of central tendency.
Part : D [1 x 15=15]
10. Case Study [Compulsory]
Levi's : Fading Jeans and market Share.
The Situation
As of 2006, Levi's is a leading global apparel company, with sales in more than 110 countries. It has
been a long standing company with over 150 years of being in the clothing business. While 1 may
think this long history can only outcome in good things, Levi's heritage has been its worst enemy. Philip Marineau, the president and chief executives officer for Levi Strauss & Co., had to work to revamp Levi's antique image and make the brand appealing to younger generation in efforts to boost its declining sales. In the last 5 years, Marineau saw worldwide sales drop 40 percent, losing market share to competitors like the Gap, and trendier ones such as Calvin Klien, Tommy Hilfiger, and Diesel. a different issue for Marineau came from store brand jeanse, such as JC Penney's Arizona brand jeans or the Gap's in-house brand, which have changed their image and launched an assault on big brand names like Levi's. These store brand jeans, along with other store tag jeans, now target the teenage market market with "cutting edge" advertising. American trade publication Brand Strategy estimated that the brand has lost about 50 percent of the younger consumer market share worldwide ranging from 1999 and 2005.
To compete with these brands and maintain leadership, Levi's the market leader, is considering
introducing their own line of private-label jeans to capture a larger portion of the teenage market.
Philip Marineau wonders. "How powerful is a national brand like Live's compared to an in-house
brand like Gap or a store brand like JC penney's Arizona jeans ?"
The Marketing Research Decision
1. If you were Philip Marineau, what kind of research would you want to conduct to help arrive at an
ans ?
2. Please discuss how you would implement the kind of research you have recommended.
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