University Of Pune Question Paper
B. B. A. ( Semester - VI ) Examination - 2013
(B) ADVERTISING AND SALES PROMOTION
(Specialisation - III : Marketing)
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) All questions are compulsory.
(2) Figures to the right indicate full marks.
Q.1) Define Advertising. Discuss on Growth of Advertising. [15]
OR
Q.1) Write a note on factors influencing the size of Advertising Budget. [15]
Q.2) State various Essential Elements of Ad Copy. [15]
OR
Q.2) Elaborate different Pre-testing Methods used to evaluate Advertising
Effectiveness. [15]
OR
Q.2) What is Media Planning ? Explain various steps involved in Media
Planning. [15]
Q.3) Define Media. State factors affecting Selection of Media. [15]
OR
Q.3) Discuss various measures used to find out Advertising Effectiveness. [15]
[4372]-606 1 [P.T.O.
Seat
No.
Q.4) What is Sales Promotion ? Explain different types of Sales
Promotion. [15]
OR
Q.4) What do you understand by Place Mix ? State factors affecting Choice
of Distribution Channel. [15]
Q.5) Write short notes : (Any Four) [20]
(a) Concepts of Reach and Frequency and Ratings
(b) Types of Internet Advertising
(c) Physical Distribution
(d) Relationship between Sales Promotion and Advertising
(e) Brand Equity
(f) Integrated Marketing Communication
(g) Surrogate Advertising
B. B. A. ( Semester - VI ) Examination - 2013
(B) ADVERTISING AND SALES PROMOTION
(Specialisation - III : Marketing)
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) All questions are compulsory.
(2) Figures to the right indicate full marks.
Q.1) Define Advertising. Discuss on Growth of Advertising. [15]
OR
Q.1) Write a note on factors influencing the size of Advertising Budget. [15]
Q.2) State various Essential Elements of Ad Copy. [15]
OR
Q.2) Elaborate different Pre-testing Methods used to evaluate Advertising
Effectiveness. [15]
OR
Q.2) What is Media Planning ? Explain various steps involved in Media
Planning. [15]
Q.3) Define Media. State factors affecting Selection of Media. [15]
OR
Q.3) Discuss various measures used to find out Advertising Effectiveness. [15]
[4372]-606 1 [P.T.O.
Seat
No.
Q.4) What is Sales Promotion ? Explain different types of Sales
Promotion. [15]
OR
Q.4) What do you understand by Place Mix ? State factors affecting Choice
of Distribution Channel. [15]
Q.5) Write short notes : (Any Four) [20]
(a) Concepts of Reach and Frequency and Ratings
(b) Types of Internet Advertising
(c) Physical Distribution
(d) Relationship between Sales Promotion and Advertising
(e) Brand Equity
(f) Integrated Marketing Communication
(g) Surrogate Advertising
0 comments:
Pen down your valuable important comments below