University Of Pune Question Paper
B. B. A. ( Semester - VI ) Examination - 2013
EVENT MANAGEMENT
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) Question No. 1 is compulsory.
(2) Solve any four questions from Q. Nos. 2 to 7.
Q.1) (A) Assuming that you are organising ‘Cine Award’ Function. Identify
the five C’s of event in organising the award function. [10]
(B) “Post-event follow up is an important duty of an Event Manager.”
Justify it with suitable examples. [10]
Q.2) Explain Brand Building. State how events help in Building the Brand ? [15]
Q.3) Explain the characteristics of Retail Events and Special Business Events. [15]
Q.4) Discuss the activities in Event Management as per Management Theory. [15]
Q.5) Discuss the Basic Evaluation Process. [15]
Q.6) Discuss various criteria while choosing the Event Venue with appropriate
examples. [15]
[4372]-602 1 [P.T.O.
Seat
No.
Q.7) Write short notes : (Any Three) [15]
(a) Event Management
(b) PREP MODEL
(c) Risk versus Return Matrix
(d) Market Segmentation
(e) Brand Building
B. B. A. ( Semester - VI ) Examination - 2013
EVENT MANAGEMENT
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) Question No. 1 is compulsory.
(2) Solve any four questions from Q. Nos. 2 to 7.
Q.1) (A) Assuming that you are organising ‘Cine Award’ Function. Identify
the five C’s of event in organising the award function. [10]
(B) “Post-event follow up is an important duty of an Event Manager.”
Justify it with suitable examples. [10]
Q.2) Explain Brand Building. State how events help in Building the Brand ? [15]
Q.3) Explain the characteristics of Retail Events and Special Business Events. [15]
Q.4) Discuss the activities in Event Management as per Management Theory. [15]
Q.5) Discuss the Basic Evaluation Process. [15]
Q.6) Discuss various criteria while choosing the Event Venue with appropriate
examples. [15]
[4372]-602 1 [P.T.O.
Seat
No.
Q.7) Write short notes : (Any Three) [15]
(a) Event Management
(b) PREP MODEL
(c) Risk versus Return Matrix
(d) Market Segmentation
(e) Brand Building
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