(B) RETAIL MANAGEMENT(Specialisation - II : Marketing),2013 Question Paper,B. B. A. ( Semester - V ),University Of Pune Question Paper

University Of Pune Question Paper
B. B. A. ( Semester - V ) Examination - 2013
(B) RETAIL MANAGEMENT
(Specialisation - II : Marketing)
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Q.1) Explain in detail Channel Formats. [15]
OR
Q.1) What are the trends in Retailing ? [15]
Q.2) Mention the types of Store Layout. [15]
OR
Q.2) Elaborate Implementation of Merchandise Planning. [15]
Q.3) What are the criteria for Selecting Promotion. [15]
OR
Q.3) Explain Managing In-store Promotions. [15]
Q.4) Explain Pricing Strategies for Retailers. [15]
OR
Q.4) What are the factors affecting Retail Price Strategy ? [15]
[4372]-511 1 P.T.O.
Seat
No.
Q.5) Short notes : (Any Four) [20]
(a) Global Retailing
(b) Objectives of Visual Merchandising
(c) Category Management
(d) Types of Channels for Consumer Goods
(e) IT in Retailing

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