University Of Pune Question Paper
B.H.M.C.T. (Sixth Semester) EXAMINATION, 2012
604 : HOSPITALITY MARKETING—I
(2008 PATTERN)
Time : Three Hours Maximum Marks : 70
N.B. :— (i) Question No. 1 is compulsory.
(ii) Attempt any five questions from Q. No. 2 to Q. No. 8.
1. Write short notes on (any four) : [20]
(1) Core concepts of marketing.
(2) Social and cultural environment to analyse business environment.
(3) Franchising
(4) Any one form of direct marketing
(5) Branding
(6) Product differentiation.
2. Define marketing. Explain the 7 P’s of service marketing
mix. [10]
3. Draw and explain the consumer behaviour model. [10]
4. What is the need for segmentation ? Write about demographic
segmentation. [10]
5. What are the different general pricing methods ? [10]
6. Explain the various stages in New Product Development Process.
[10]
7. Write about the various promotion tools used in hotel
industry. [10]
8. List out the different marketing Intermediaries. Write about travel
agents.
B.H.M.C.T. (Sixth Semester) EXAMINATION, 2012
604 : HOSPITALITY MARKETING—I
(2008 PATTERN)
Time : Three Hours Maximum Marks : 70
N.B. :— (i) Question No. 1 is compulsory.
(ii) Attempt any five questions from Q. No. 2 to Q. No. 8.
1. Write short notes on (any four) : [20]
(1) Core concepts of marketing.
(2) Social and cultural environment to analyse business environment.
(3) Franchising
(4) Any one form of direct marketing
(5) Branding
(6) Product differentiation.
2. Define marketing. Explain the 7 P’s of service marketing
mix. [10]
3. Draw and explain the consumer behaviour model. [10]
4. What is the need for segmentation ? Write about demographic
segmentation. [10]
5. What are the different general pricing methods ? [10]
6. Explain the various stages in New Product Development Process.
[10]
7. Write about the various promotion tools used in hotel
industry. [10]
8. List out the different marketing Intermediaries. Write about travel
agents.
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