University Of Pune Question Paper
M.B.S. (Semester – I) Examination, 2014
CNO-103 : Family Business Management (FBM) (Specialization – I)
START UP AND NEW VENTURE MANAGEMENT
(2013 Pattern)
Time : 2 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub-question.
5) Your answer should be specific and to the point.
6) Support your answers with live examples.
7) Draw neat diagrams and illustrations supportive to your answer.
8) Use of calculator is permitted.
1. A) Explain the entrepreneurial skills of successful entrepreneur with reference to any
successful entrepreneur. 10
OR
B) ‘Contribution to Indian economy has to come from entrepreneurial achievements’. Evaluate
the statement, signifying the role of entrepreneurship . 10
2. A) What is feasibility study ? State any five features of feasibility study. 10
OR
2. B) Discuss different criteria to select product. 10
3. A) How good should a prospective entrepreneur formulate a good project report ? Illustrate
with an example. 10
OR
3. B) Explain origin of PERT and CPM. Distinguish between PERT and CPM. 10
4. A) Write short note on any two : 10
a) Factories Act
b) Khadi and Village industries commission
c) Cottage and small scale industry
d) Industrial employment act.
OR
Seat
No.
P.T.O.
[4674] – 111 -2-
4. B) Write short note on any two : 10
a) DIC
b) Environment Protection Act
c) Sale of Goods Act
d) SIDBI.
5. A) Solve following case study : 10
Anil’s Dilemma
Anil Kumar is an outstanding engineering student in one of India’s leading engineering institute.
He is pursuing his studies with the help of an education loan. He has an excellent academic
record and is known for his ability to apply his technical knowledge. He has been active in many
extra-curricular activities and has been elected in his final year as the president of the college
Entrepreneurship Club. As a president of the club, Anil has had the opportunity to conduct and
participate in many programs that has excited in him the thought of entrepreneurship as an
alternate career.
As part of his final year project, Anil has been working under the guidance of one of his professors
on a special fibre for packaging. The fibre is made from banana stem and is light-weight,
stretchable, odourless, lustrous and stain resistant. The cloth can be manufactured at a relatively
low cost of Rs. 5/- per metre and the manufacturing process does not produce any toxic residue
or cause any kind of environmental imbalance. When Anil presented the concept paper of the
same in a technical symposium at national level, he was awarded the second prize.
Anil went on to develop a business plan around the product and presented it in the ‘Indigo young
Indian’ contest and was adjudged as a national finalist. Though he was unable to win any prize in
the contest, there was considerable interest that got created around his product and business
plan. Post the contest, one of the judges Mr. Rajesh Shreewal, who is an entrepreneur in the
polyester packaging industry, had approached Anil with an offer to commercialize the product.
Rajesh also promised Anil that he would facilitate and fund the remaining part of the research
and testing. Joint filing for patent will also be done. On completion of his degree, Anil would be
appointed as product strategist with a salary of Rs. 20,000/- and a 5 % stake from the product’s
revenue. Anil felt quite excited about the offer as he was very keen on seeing his concept come
to completion.
The campus interview in his college is on. As per the college rule, all students who have indicated
placement request through campus at the beginning of their third year should attend at least one
interview compulsorily. As Anil had applied earlier along with his friends for placement opportunity,
he attended the first interview of the season which was from a leading MNC IT organization.
Being a star performer, he is offered the position of business analyst with frequent travel to Latin
America and Europe. His package along with perks is Rs. 5 Lakhs per annum.
-3- [4674] – 111
Anil’s father is a government class B employee with a modest income and he is slated to retire in
one year. Anil has two younger brothers Subhash and Sachin. Subhash, a year younger is
pursuing his final year in Bachelor of Maths as the family could not afford to send him to engineering
college. Sachin is pursuing his 11th and is a school topper, keen on getting into medical college.
Question :
So what should Anil do – should he join Rajesh/take the IT job or is there any other option that
you would suggest ?
OR
5. B) Solve following case study : 10
India’s WoNoBo.com
Indian geospatial technology solutions firm Genesys International Corporation has come up with
WoNoBo.com – a first of its kind 360 degree view platform that allows users to search, explore
and share points of interest across the vast sub continent.
Seen as a competitor of Google Street View and Nokia Here, Genesys’ WoNoBo.com will be
soon be available in 12 top Indian cities and will add 54 more.
Like Google Street View, the Mumbai-based firm has launched Walking Tours in association
with the Indian Ministry of Tourism. It gives users a 360 degree view of famous monuments in
the country. It can help users to find their way through the vast country and spot restaurants,
shopping areas, and more. Given the strong domain expertise in the geospatial field, Genesys
has been successful in connecting the location-base services with the internet and social media.
The navigation platform will be up against Nokia Here, which was launched few weeks ago.
According to Sajid Malik, CMD, Genesys International, the WoNoBo platform will be of great
value to build ecosystem of businesses in the coming years. “We are the first urban chronicle of
today’s India, having mapped panoramic imagery of thousands of square kilometers and close
to 10 million places of interest across the country”.
“This new media service will provide an innovative dimension for users to share stories and
build communities. On the other hand, it will provide local businesses a unique platform to offer
a plethora of services”, added Malik.
Among the key advantages that Genesys’ WoNoBo has over Google Street View and Nokia
here includes a strong understanding and expertise in the geospatial field, closely working with
the Indian government, and being a local company. Though WoNoBo is the first product Genesys
has come out with that’s targeted at consumers, it already has other products in the enterprise
and government space.
Question :
Do you think this start up will succeed ? If yes, how ? If no, why ? Justify your answer with
suitable references.
––––––––––––
M.B.S. (Semester – I) Examination, 2014
CNO-103 : Family Business Management (FBM) (Specialization – I)
START UP AND NEW VENTURE MANAGEMENT
(2013 Pattern)
Time : 2 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub-question.
5) Your answer should be specific and to the point.
6) Support your answers with live examples.
7) Draw neat diagrams and illustrations supportive to your answer.
8) Use of calculator is permitted.
1. A) Explain the entrepreneurial skills of successful entrepreneur with reference to any
successful entrepreneur. 10
OR
B) ‘Contribution to Indian economy has to come from entrepreneurial achievements’. Evaluate
the statement, signifying the role of entrepreneurship . 10
2. A) What is feasibility study ? State any five features of feasibility study. 10
OR
2. B) Discuss different criteria to select product. 10
3. A) How good should a prospective entrepreneur formulate a good project report ? Illustrate
with an example. 10
OR
3. B) Explain origin of PERT and CPM. Distinguish between PERT and CPM. 10
4. A) Write short note on any two : 10
a) Factories Act
b) Khadi and Village industries commission
c) Cottage and small scale industry
d) Industrial employment act.
OR
Seat
No.
P.T.O.
[4674] – 111 -2-
4. B) Write short note on any two : 10
a) DIC
b) Environment Protection Act
c) Sale of Goods Act
d) SIDBI.
5. A) Solve following case study : 10
Anil’s Dilemma
Anil Kumar is an outstanding engineering student in one of India’s leading engineering institute.
He is pursuing his studies with the help of an education loan. He has an excellent academic
record and is known for his ability to apply his technical knowledge. He has been active in many
extra-curricular activities and has been elected in his final year as the president of the college
Entrepreneurship Club. As a president of the club, Anil has had the opportunity to conduct and
participate in many programs that has excited in him the thought of entrepreneurship as an
alternate career.
As part of his final year project, Anil has been working under the guidance of one of his professors
on a special fibre for packaging. The fibre is made from banana stem and is light-weight,
stretchable, odourless, lustrous and stain resistant. The cloth can be manufactured at a relatively
low cost of Rs. 5/- per metre and the manufacturing process does not produce any toxic residue
or cause any kind of environmental imbalance. When Anil presented the concept paper of the
same in a technical symposium at national level, he was awarded the second prize.
Anil went on to develop a business plan around the product and presented it in the ‘Indigo young
Indian’ contest and was adjudged as a national finalist. Though he was unable to win any prize in
the contest, there was considerable interest that got created around his product and business
plan. Post the contest, one of the judges Mr. Rajesh Shreewal, who is an entrepreneur in the
polyester packaging industry, had approached Anil with an offer to commercialize the product.
Rajesh also promised Anil that he would facilitate and fund the remaining part of the research
and testing. Joint filing for patent will also be done. On completion of his degree, Anil would be
appointed as product strategist with a salary of Rs. 20,000/- and a 5 % stake from the product’s
revenue. Anil felt quite excited about the offer as he was very keen on seeing his concept come
to completion.
The campus interview in his college is on. As per the college rule, all students who have indicated
placement request through campus at the beginning of their third year should attend at least one
interview compulsorily. As Anil had applied earlier along with his friends for placement opportunity,
he attended the first interview of the season which was from a leading MNC IT organization.
Being a star performer, he is offered the position of business analyst with frequent travel to Latin
America and Europe. His package along with perks is Rs. 5 Lakhs per annum.
-3- [4674] – 111
Anil’s father is a government class B employee with a modest income and he is slated to retire in
one year. Anil has two younger brothers Subhash and Sachin. Subhash, a year younger is
pursuing his final year in Bachelor of Maths as the family could not afford to send him to engineering
college. Sachin is pursuing his 11th and is a school topper, keen on getting into medical college.
Question :
So what should Anil do – should he join Rajesh/take the IT job or is there any other option that
you would suggest ?
OR
5. B) Solve following case study : 10
India’s WoNoBo.com
Indian geospatial technology solutions firm Genesys International Corporation has come up with
WoNoBo.com – a first of its kind 360 degree view platform that allows users to search, explore
and share points of interest across the vast sub continent.
Seen as a competitor of Google Street View and Nokia Here, Genesys’ WoNoBo.com will be
soon be available in 12 top Indian cities and will add 54 more.
Like Google Street View, the Mumbai-based firm has launched Walking Tours in association
with the Indian Ministry of Tourism. It gives users a 360 degree view of famous monuments in
the country. It can help users to find their way through the vast country and spot restaurants,
shopping areas, and more. Given the strong domain expertise in the geospatial field, Genesys
has been successful in connecting the location-base services with the internet and social media.
The navigation platform will be up against Nokia Here, which was launched few weeks ago.
According to Sajid Malik, CMD, Genesys International, the WoNoBo platform will be of great
value to build ecosystem of businesses in the coming years. “We are the first urban chronicle of
today’s India, having mapped panoramic imagery of thousands of square kilometers and close
to 10 million places of interest across the country”.
“This new media service will provide an innovative dimension for users to share stories and
build communities. On the other hand, it will provide local businesses a unique platform to offer
a plethora of services”, added Malik.
Among the key advantages that Genesys’ WoNoBo has over Google Street View and Nokia
here includes a strong understanding and expertise in the geospatial field, closely working with
the Indian government, and being a local company. Though WoNoBo is the first product Genesys
has come out with that’s targeted at consumers, it already has other products in the enterprise
and government space.
Question :
Do you think this start up will succeed ? If yes, how ? If no, why ? Justify your answer with
suitable references.
––––––––––––
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