University Of Pune Questio Paper
M.B.S. (Semester – II) Examination, 2014
CNO 205 (MKT) : Marketing Management Specialization – VI
RETAIL MARKETING
(2013 Pattern)
Duration : 2.30 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub-question.
5) Your answers should be specific and to the point .
6) Support your answers with suitable live examples.
7) Draw neat diagrams and illustrations supportive to your answer.
1. A) Explain the role of retailer in a distribution channel. What are the functions of a
retailer ? 10
OR
B) Define Retailing. Discuss the drivers of growth of retail in the country. 10
2. A) What makes location decisions in retailing, strategic in nature ? Discuss with suitable
examples the factors necessary to consider before selecting a final site for any
store. 10
OR
B) Explain steps involved in choosing a retail location and methods of evaluating a trading
area. 10
3. A) Compare between the top management’s merchandising strategy and merchandise
planner’s merchandising approach. 10
OR
B) What are the differences between a fashion, fad, and staple ? How should a merchandise
planner manage ? 10
4. A) How important is the role of pricing in retail marketing mix ? Briefly discuss the various
retail pricing approaches available to the retailer. 10
OR
B) Explain the role of communication in retailing and how do we implement and evaluate the
retail communications programs. 10
5. A) Discuss the major national and international players in the retail world. 10
OR
B) Explain the impact of FDI on Indian retail market. 10
__________________
M.B.S. (Semester – II) Examination, 2014
CNO 205 (MKT) : Marketing Management Specialization – VI
RETAIL MARKETING
(2013 Pattern)
Duration : 2.30 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub-question.
5) Your answers should be specific and to the point .
6) Support your answers with suitable live examples.
7) Draw neat diagrams and illustrations supportive to your answer.
1. A) Explain the role of retailer in a distribution channel. What are the functions of a
retailer ? 10
OR
B) Define Retailing. Discuss the drivers of growth of retail in the country. 10
2. A) What makes location decisions in retailing, strategic in nature ? Discuss with suitable
examples the factors necessary to consider before selecting a final site for any
store. 10
OR
B) Explain steps involved in choosing a retail location and methods of evaluating a trading
area. 10
3. A) Compare between the top management’s merchandising strategy and merchandise
planner’s merchandising approach. 10
OR
B) What are the differences between a fashion, fad, and staple ? How should a merchandise
planner manage ? 10
4. A) How important is the role of pricing in retail marketing mix ? Briefly discuss the various
retail pricing approaches available to the retailer. 10
OR
B) Explain the role of communication in retailing and how do we implement and evaluate the
retail communications programs. 10
5. A) Discuss the major national and international players in the retail world. 10
OR
B) Explain the impact of FDI on Indian retail market. 10
__________________
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