University Of Pune Question Paper
M. M. M. ( Semester - I ) Examination - 2012
CONSUMER BEHAVIOUR
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Define Consumer Behaviour. Also discuss the steps of the extended
Decision- making Process.
Q.2) Discuss the Howard-Sheth Model with diagrammatic representation.
Q.3) What is Social Class ? “The Social Class is an indication of Consumption
Patterns.” Discuss.
Q.4) Discuss the implications of Culture and Sub-culture for Cross-cultural
Marketing.
Q.5) What is ‘Diffusion of Innovation’ ? What are the factors that affect the
Rate of Diffusion ?
Q.6) What are the characteristics that help distinguish Individual Buyers from
Industrial Buyers ?
Q.7) Write short notes : (Any Two)
(a) Post-purchase Cognitive Dissonance
(b) Opinion Leaders
(c) Buying Roles of Consumers
(d) Focus Groups
M. M. M. ( Semester - I ) Examination - 2012
CONSUMER BEHAVIOUR
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Define Consumer Behaviour. Also discuss the steps of the extended
Decision- making Process.
Q.2) Discuss the Howard-Sheth Model with diagrammatic representation.
Q.3) What is Social Class ? “The Social Class is an indication of Consumption
Patterns.” Discuss.
Q.4) Discuss the implications of Culture and Sub-culture for Cross-cultural
Marketing.
Q.5) What is ‘Diffusion of Innovation’ ? What are the factors that affect the
Rate of Diffusion ?
Q.6) What are the characteristics that help distinguish Individual Buyers from
Industrial Buyers ?
Q.7) Write short notes : (Any Two)
(a) Post-purchase Cognitive Dissonance
(b) Opinion Leaders
(c) Buying Roles of Consumers
(d) Focus Groups
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