University Of Pune Question Paper
B. B. A. ( Semester - V ) Examination - 2013
(D) MARKETING SERVICES
(Specialisation - II : Service Sector Management)
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) All questions are compulsory.
(2) Figures to the right indicate full marks.
Q.1) Explain in detail with appropriate examples the Characteristics of
Service Marketing Environment. [15]
OR
Q.1) Give the guidelines for New Product Development. [15]
Q.2) What do you mean by TQM ? How it ensures quality in Service
Sector ? [15]
OR
Q.2) Explain Pricing Strategies in Service Sector. [15]
Q.3) What is Physical Evidence ? Explain the role of Physical Evidence
in Overall Marketing Strategy of the Firm. [15]
OR
Q.3) Discuss in detail the Gaps in Quality. [15]
[4372]-513 1 P.T.O.
Seat
No.
Q.4) Explain in detail the guidelines for Managing Service Competition. [15]
OR
Q.4) Describe role and significance of Employee Satisfaction and Customer
Satisfaction in Marketing Services. [15]
Q.5) Write short notes : (Any Four) [20]
(a) Benchmarking
(b) Customer Satisfaction and Profitability
(c) Brands in Services
(d) New Service Development
(e) Right Service Culture
(f) Promotional Strategies
B. B. A. ( Semester - V ) Examination - 2013
(D) MARKETING SERVICES
(Specialisation - II : Service Sector Management)
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) All questions are compulsory.
(2) Figures to the right indicate full marks.
Q.1) Explain in detail with appropriate examples the Characteristics of
Service Marketing Environment. [15]
OR
Q.1) Give the guidelines for New Product Development. [15]
Q.2) What do you mean by TQM ? How it ensures quality in Service
Sector ? [15]
OR
Q.2) Explain Pricing Strategies in Service Sector. [15]
Q.3) What is Physical Evidence ? Explain the role of Physical Evidence
in Overall Marketing Strategy of the Firm. [15]
OR
Q.3) Discuss in detail the Gaps in Quality. [15]
[4372]-513 1 P.T.O.
Seat
No.
Q.4) Explain in detail the guidelines for Managing Service Competition. [15]
OR
Q.4) Describe role and significance of Employee Satisfaction and Customer
Satisfaction in Marketing Services. [15]
Q.5) Write short notes : (Any Four) [20]
(a) Benchmarking
(b) Customer Satisfaction and Profitability
(c) Brands in Services
(d) New Service Development
(e) Right Service Culture
(f) Promotional Strategies
0 comments:
Pen down your valuable important comments below