DISTRIBUTION MANAGEMENT AND LOGISTICS,M. M. M. ( Semester - II ),2012 Question Paper,University Of Pune Question Paper

University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2012
DISTRIBUTION MANAGEMENT AND LOGISTICS
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Define Physical Distribution. Discuss the role of various participants in
Physical Distribution Process.
Q.2) “Marketing Channels perform various important functions.” Discuss in detail.
Q.3) What do you understand by Unconventional Channel of Distribution ?
Explain the advantages of Unconventional Channels over Conventional
Channels of Distribution.
Q.4) Explain the role played by Transportation in a Supply Chain. Give suitable
examples.
Q.5) Describe how the functions of Wholesaler have been changing over the
years.
Q.6) Design Distribution Channel for Readymade Garments.
[4278]-204 1 [P.T.O.
Seat
No.
Q.7) Write short notes : (Any Two)
(a) Techniques to Resolve Channel Conflict
(b) International Marketing Channels
(c) Reverse Logistics
(d) Appraising Channel Members

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