Looking for GGSIU Previous Years Question Papers ? Find here 2005 Guru Gobind Singh Indraprastha University B A Journalism Advertising Through Print Radio Television Question paper.
Guru Gobind Singh Indraprastha University
END-TERM EXAMINATION
SECOND SEMESTER [BJ(MC)] - MAY 2005
Paper Code: BJ(MC) 210
Subject: Advertising Through Print, Radio & Television
Time : 3 Hours Maximum Marks : 75
Note: Attempt any five questions from Part-A and Part-B is compulsory.
PART - A
Attempt any five questions . (Marks : 5 x 10 = 50)
Q.1 Explain the various stages of campaign. How one can ensure inter media coordination?
Q.2 What is an advertising agency? How marketers select a particular advertising agency?
Q.3 Explain the process and different methods of determining advertising budget.
Q.4 What are the features of an effective copy? Choose an advertisement you do not like. Explain the reasons and rewrite the headline of the advertisement.
Q.5 What are the advantages and limitations of advertising in print media? Discuss how the role of magazines and newspaper as advertising media differs from that of electronic media.
Q.6 What do you mean by media planning? What are the basic elements one should consider while doing media planning?
Q.7 What to measure while determining advertising effectiveness? Explain different methods of measuring advertising effectiveness.
Q.8 Discuss laws relating to advertising and their role in entire marketing communication. Find example of three ads that you find irritating, offensive or in bad taste. Discuss the basis for your objections.
PART - B (Compulsory)
Q.9 Write short notes on any three of the following: - (15)
(a) Body Copy
(b) Role of colors in advertisements
(c) Advertising objectives
(d) Pre-testing
(e) Fee Vs Markup
Q.10 (a) Following are the punch lines of some Brands/Companies,
name any five of them: - (5)
(i) We Nurture Tale nt
(ii) Expression Completed
(iii) The Josh machine
(iv) Believe in the best
(v) Technology for health and pleasure
(vi) Good people to bank with
vii) Worldwide express
(viii) With you-all the way
(b) Write down the punch line of any five of the following brands/companies: - (5)
(i) Tata Indigo
(ii) Reliance India Mobile
(iii) Philips
(iv) Santro Zip Plus
(v) Tata steel
(vi) ICICI prudential
(vii) CNBC
(viii) Time of India
Guru Gobind Singh Indraprastha University
END-TERM EXAMINATION
SECOND SEMESTER [BJ(MC)] - MAY 2005
Paper Code: BJ(MC) 210
Subject: Advertising Through Print, Radio & Television
Time : 3 Hours Maximum Marks : 75
Note: Attempt any five questions from Part-A and Part-B is compulsory.
PART - A
Attempt any five questions . (Marks : 5 x 10 = 50)
Q.1 Explain the various stages of campaign. How one can ensure inter media coordination?
Q.2 What is an advertising agency? How marketers select a particular advertising agency?
Q.3 Explain the process and different methods of determining advertising budget.
Q.4 What are the features of an effective copy? Choose an advertisement you do not like. Explain the reasons and rewrite the headline of the advertisement.
Q.5 What are the advantages and limitations of advertising in print media? Discuss how the role of magazines and newspaper as advertising media differs from that of electronic media.
Q.6 What do you mean by media planning? What are the basic elements one should consider while doing media planning?
Q.7 What to measure while determining advertising effectiveness? Explain different methods of measuring advertising effectiveness.
Q.8 Discuss laws relating to advertising and their role in entire marketing communication. Find example of three ads that you find irritating, offensive or in bad taste. Discuss the basis for your objections.
PART - B (Compulsory)
Q.9 Write short notes on any three of the following: - (15)
(a) Body Copy
(b) Role of colors in advertisements
(c) Advertising objectives
(d) Pre-testing
(e) Fee Vs Markup
Q.10 (a) Following are the punch lines of some Brands/Companies,
name any five of them: - (5)
(i) We Nurture Tale nt
(ii) Expression Completed
(iii) The Josh machine
(iv) Believe in the best
(v) Technology for health and pleasure
(vi) Good people to bank with
vii) Worldwide express
(viii) With you-all the way
(b) Write down the punch line of any five of the following brands/companies: - (5)
(i) Tata Indigo
(ii) Reliance India Mobile
(iii) Philips
(iv) Santro Zip Plus
(v) Tata steel
(vi) ICICI prudential
(vii) CNBC
(viii) Time of India
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