Group – E : PRODUCTION AND MATERIALS MANAGEMENT (Paper – II),Solapur University Question Paper,M.B.A. – II (Semester – III) 2014 Question Paper

Solapur University Question Paper
M.B.A. – II (Semester – III) Examination, 2014
Group – E : PRODUCTION AND MATERIALS MANAGEMENT (Paper – II)
Logistics and Supply Chain Management (New) (Paper – XX)
Day and Date : Thursday, 5-6-2014 Max. Marks : 70
Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) Question No. one is compulsory.
2) Attempt any two questions from Question No. two to four.
3) Attempt any two questions from question No. five to seven.
4) Figures to the right indicate full marks.
1. Study the following case carefully and answer the questions given at the end.
Roger has run XYZ Dairies for 16 years, providing a home delivery service for
milk, dairy products and related goods. His product is a combination of goods
(the items he delivers) and services (the delivery and associated jobs he does
for customers). At the heart of operations is an information system that contains
details of Roger’s 500 customers, including their regular orders, special orders,
where to deliver, how they pay, and so on.
Each day the system calculates the likely sales of all products for the following
days. Roger adds some margin of safety, allows for known events (such as local
fairs or holidays) and passes his order to Ubex Dairy. The Ubex dairy is 150 km
away and acts as a wholesaler for local dairies and milkmen in its state. On the
evening after it receives XYZ’s order, the dairy delivers it to a holding depot in
Kolkata. Later it moves the order a further 10 km to a cold store in Howrah. At
5:30 AM the following morning Roger collects his order from the cold store and
starts delivering to customers. This normally takes until 1:30 PM in the afternoon,
but on Fridays he spends more time collecting money and often finishes after
5:00 PM. There are several specific problems facing XYZ Dairies. For example,
there is some variation in daily demand – particularly during holiday periods – so
Roger has to carry spare stock. He cannot carry too much, as dairy products
have a short life and anything not delivered quickly is thrown away. Roger aims
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at keeping this waste down to 2% of sales. There are also problems maintaining
a service during holidays, when traffic congestion causes delays, and when
Ubex has difficulties with their deliveries. However, Roger’s main concern is
maintaining his sales over the long term.
Demand for doorstep deliveries is steadily declining as people buy more milk at
supermarkets. The number of milkmen in Howrah has declined from ten in 1987
to two in 2008. Most of Roger’s customers have been with him for many years,
but he generates new custom by canvassing, delivering leaflets, special offers,
carrying a range of other products, introducing new services, and so on.
a) Analyze the case. 5
b) Identify the problem. 2
c) Find out alternative solutions. 5
d) Give the best solution. 2
2. Write short notes on (any two) : 14
a) 3PL and 4 PL
b) Supply Chain Security
c) Service Driven Logistics Systems
3. Write short notes on (any two) : 14
a) Features of Supply chain management
b) Various elements of transportation cost
c) The growing importance of logistics in business
4. Write short notes on (any two) : 14
a) Position of transportation in Logistics and SCM
b) Role and importance of IT in supply chain
c) Principles of Supply Chain Management
5. List and discuss the various mode of transport used for companies. 14
6. What are the various types of documentation required to perform a transportation
service ? 14
7. What are the emerging IT technologies that help expedite the flow of goods in
logistics ? 14
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