University Of Pune Question Paper
M. M. M. ( Semester - I ) Examination - 2012
PRINCIPLES OF MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) “The Marketing Concept does not imply that Marketing Executives will run
the Firm. The concept requires only that who ever is in Top Management
be Marketing Oriented.” Do you agree ?
Q.2) Sales is an Integral Component of Marketing. Differentiate between Selling
and Marketing Approaches.
Q.3) Design the Market Segmentation Strategy to be adopted by an On-line
Retailer which specializes in Consumer Durable Products.
Q.4) Describe various steps in New Product Development Process.
Q.5) Design a Marketing Mix for a Five Star Hotel.
Q.6) Physical Distribution is a part of Supply Chain Management. Comment and
justify.
Q.7) Write short notes : (Any Two)
(a) Marketing Audit
(b) Methods of Pricing (at least three)
(c) Sales Promotion
M. M. M. ( Semester - I ) Examination - 2012
PRINCIPLES OF MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) “The Marketing Concept does not imply that Marketing Executives will run
the Firm. The concept requires only that who ever is in Top Management
be Marketing Oriented.” Do you agree ?
Q.2) Sales is an Integral Component of Marketing. Differentiate between Selling
and Marketing Approaches.
Q.3) Design the Market Segmentation Strategy to be adopted by an On-line
Retailer which specializes in Consumer Durable Products.
Q.4) Describe various steps in New Product Development Process.
Q.5) Design a Marketing Mix for a Five Star Hotel.
Q.6) Physical Distribution is a part of Supply Chain Management. Comment and
justify.
Q.7) Write short notes : (Any Two)
(a) Marketing Audit
(b) Methods of Pricing (at least three)
(c) Sales Promotion
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