University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2012
MARKET RESEARCH
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) “Marketing Decisions taken by the Manager, if supported by Market
Research are more realistic than otherwise.” Do you agree ? Support your
answer with suitable examples.
Q.2) Explain different Primary and Secondary Sources for collection of Marketing
Data, with their advantages and limitations.
Q.3) Discuss following Market Research Techniques in detail :
(a) Consumer Panels
(b) Focus Group Interviews
Q.4) Design a Questionnaire for a Company which plan to study On-line Buying
Behaviour of Customers for its products.
Q.5) A Multinational Company is planning to enter Indian Market by offering
a product in ‘Milk Food Drink’ Category (MFD). Indian Market for this
category of product (MFD) has presence of brands like Horlicks, Bournvita,
Complan, Boost etc. Design a suitable Market Research Plan to study buying
preferences of customers towards ‘Milk Food Drinks’. Make necessary
assumptions.
Q.6) What is Non-probability Sampling ? Explain any two Non-probability
Sampling Techniques in detail.
Q.7) Write short notes : (Any Two)
(a) Semantic Differential Scale
(b) Retail Store Audit
(c) Perceptual Map
(d) Limitations of Market Research
M. M. M. ( Semester - II ) Examination - 2012
MARKET RESEARCH
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) “Marketing Decisions taken by the Manager, if supported by Market
Research are more realistic than otherwise.” Do you agree ? Support your
answer with suitable examples.
Q.2) Explain different Primary and Secondary Sources for collection of Marketing
Data, with their advantages and limitations.
Q.3) Discuss following Market Research Techniques in detail :
(a) Consumer Panels
(b) Focus Group Interviews
Q.4) Design a Questionnaire for a Company which plan to study On-line Buying
Behaviour of Customers for its products.
Q.5) A Multinational Company is planning to enter Indian Market by offering
a product in ‘Milk Food Drink’ Category (MFD). Indian Market for this
category of product (MFD) has presence of brands like Horlicks, Bournvita,
Complan, Boost etc. Design a suitable Market Research Plan to study buying
preferences of customers towards ‘Milk Food Drinks’. Make necessary
assumptions.
Q.6) What is Non-probability Sampling ? Explain any two Non-probability
Sampling Techniques in detail.
Q.7) Write short notes : (Any Two)
(a) Semantic Differential Scale
(b) Retail Store Audit
(c) Perceptual Map
(d) Limitations of Market Research
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