Saturday, November 28, 2015

M. M. M. ( Semester - II ),University Of Pune Question Paper,RELATIONSHIP MARKETING,2012 Question Paper

Duraimani November 28, 2015 2012 Question Papers M. M. M. ( Semester - II ) RELATIONSHIP MARKETING Risha Nov 2015 University of Pune Question Papers Leave a Reply

University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2012
RELATIONSHIP MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) Compare and contrast between Transactional Based and Relationship Based
Marketing.
Q.2) The use of Customer Database is helpful in Enhancing Relationship
Marketing. Discuss.
Q.3) What is the Contribution of Relationship Approach to the Distribution
Function.
Q.4) There are two parts of Relationship Marketing, Service Marketing and
Industrial Marketing. Discuss.
Q.5) Discuss emerging trends in Relationship Marketing in the Indian scenario
with suitable examples.
Q.6) How would you manage and deliver customer expectations for Pizza Hut ?
Q.7) Write short notes : (Any Two)
(a) Buyer - Seller Relationships
(b) Mass Custemization
(c) Customer Life Cycle
(d) Future of CRM

Duraimani

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