University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2012
MARKET RESEARCH
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) ‘Market Research supplies information for better marketing decisions.”
Critically examine the statement.
Q.2) Discuss various sources and methods of Primary and Secondary Data
Collection. Analyse the situations in which marketer has to depend on only
Secondary Data.
Q.3) Design a questionnaire for a ‘Market Research’ Company to conduct a
research for, investigating contribution of Internet in stimulating customers
buying decision towards consumer durable product. Make necessary
assumptions.
Q.4) What is the necessity and importance of ‘Sampling Concept’ in Market
Research ? What are the different types of Sampling.
Q.5) Explain the following :
(a) Nominal and Ordinal Scale
(b) Rating and Ranking Scale
Q.6) An Indian Company dealing into Herbal Haircare products is planning to
launch a ‘Herbal Hair Dye’. The current market scenario indicates presence
of multinational players in this category. Design a suitable market research
plan to understand the buying preferences and factors is influencing buying
decision of consumers.
Q.7) Write short notes : (Any Two)
(a) Use of Information Technology (IT) in MR
(b) Test Marketing
(c) Consumer Panel
(d) Limitations of Market Research
M. M. M. ( Semester - II ) Examination - 2012
MARKET RESEARCH
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) ‘Market Research supplies information for better marketing decisions.”
Critically examine the statement.
Q.2) Discuss various sources and methods of Primary and Secondary Data
Collection. Analyse the situations in which marketer has to depend on only
Secondary Data.
Q.3) Design a questionnaire for a ‘Market Research’ Company to conduct a
research for, investigating contribution of Internet in stimulating customers
buying decision towards consumer durable product. Make necessary
assumptions.
Q.4) What is the necessity and importance of ‘Sampling Concept’ in Market
Research ? What are the different types of Sampling.
Q.5) Explain the following :
(a) Nominal and Ordinal Scale
(b) Rating and Ranking Scale
Q.6) An Indian Company dealing into Herbal Haircare products is planning to
launch a ‘Herbal Hair Dye’. The current market scenario indicates presence
of multinational players in this category. Design a suitable market research
plan to understand the buying preferences and factors is influencing buying
decision of consumers.
Q.7) Write short notes : (Any Two)
(a) Use of Information Technology (IT) in MR
(b) Test Marketing
(c) Consumer Panel
(d) Limitations of Market Research
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