University Of Pune Question Paper
F. Y. B. Com. Examination - 2013
MARKETING AND SALESMANSHIP
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) All questions are compulsory.
(2) Figures to the right indicate full marks.
Q.1) What is Marketing Mix ? Explain different elements of Marketing Mix. [16]
Q.2) Explain the major factors which you will take in to account while
Pricing a Product. [16]
OR
Q.2) Explain various functions of Marketing. [16]
Q.3) (A) What is Marketing Research ? Explain its objectives. [08]
(B) State in brief various Advertising Media. [08]
OR
Q.3) (A) State merits and demerits of Personal Selling. [08]
(B) Describe various benefits of Market Segmentation to Consumers
and Marketing Organisation. [08]
Q.4) Explain the steps in Process of Selling. [16]
[4369]-116 1 P.T.O.
Seat
No.
Q.5) Write notes : (Any Two) [16]
(a) Pricing Methods
(b) E-marketing
(c) Recent Trends in Modern Advertising
(d) Types of Packaging
F. Y. B. Com. Examination - 2013
MARKETING AND SALESMANSHIP
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) All questions are compulsory.
(2) Figures to the right indicate full marks.
Q.1) What is Marketing Mix ? Explain different elements of Marketing Mix. [16]
Q.2) Explain the major factors which you will take in to account while
Pricing a Product. [16]
OR
Q.2) Explain various functions of Marketing. [16]
Q.3) (A) What is Marketing Research ? Explain its objectives. [08]
(B) State in brief various Advertising Media. [08]
OR
Q.3) (A) State merits and demerits of Personal Selling. [08]
(B) Describe various benefits of Market Segmentation to Consumers
and Marketing Organisation. [08]
Q.4) Explain the steps in Process of Selling. [16]
[4369]-116 1 P.T.O.
Seat
No.
Q.5) Write notes : (Any Two) [16]
(a) Pricing Methods
(b) E-marketing
(c) Recent Trends in Modern Advertising
(d) Types of Packaging
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