Saturday, November 28, 2015

MARKETING COMMUNICATION,University Of Pune Question Paper,M. M. M. ( Semester - III ),2012 Question Paper

Duraimani November 28, 2015 2012 Question Papers M. M. M. ( Semester - III ) MARKETING COMMUNICATION Risha Nov 2015 University of Pune Question Papers Leave a Reply

University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2012
MARKETING COMMUNICATION
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Discuss Concept of IMC and its role in the Marketing Mix.
Q.2) Explain Concept of ‘Sales Promotion’. Discuss various types of Trade
Promotion Tools.
Q.3) Explain Process of Media Planning in detail.
Q.4) What is Advertising ? Discuss the different types of Advertising with suitable
examples.
Q.5) What do you understand by Advertising Appropriation ? Give various
Methods of Advertising Appropriation.
Q.6) Explain Direct Marketing. Also discuss the different forms of Direct
Marketing.
Q.7) Write short notes : (Any Two)
(a) AIDA
(b) Types of Appeals in Advertising
(c) PR and Publicity
(d) Personal Selling

Duraimani

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