University Of Pune Question Paper
B. Sc. (Hospitality Studies) (Semester - V) Examination - 2012
MARKETING MANAGEMENT
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any seven questions.
(2) All questions carry equal marks.
Q.1) (A) Explain need, want and demand as Core Concept of Marketing. [05]
(B) How does Political Environment affect the Business ? [05]
Q.2) (A) Why Segmentation of Market is required ? Explain Geographical
Segmentation. [4+1]
(B) Explain the advantages of Branding to the Service provider. [05]
Q.3) (A) Explain any two Pricing Methods used in Hotels. [05]
(B) Explain the role of Marketing Intermediaries. [05]
Q.4) (A) Explain PR and Publicity as Promotion Food. [05]
(B) List five duties of the Marketing Manager. [05]
Q.5) (A) Explain functional and geographical Organisation. [05]
(B) List and briefly write about 5 gaps identified for Service Gap. [05]
Q.6) (A) Explain Direct Marketing Tools. [05]
(B) What is Relationship Marketing ? What are the benefits of
Relationship Marketing. [05]
Q.7) Differentiate between : [5+5]
(a) Product and Production Concept
(b) Goods and Services
Q.8) (A) Explain Marketing Intermediaries for Hotels. [05]
(B) Explain any five ‘Media’ used for Promotion. [05]
Q.9) Write notes on the following : (Any Two) [10]
(a) Franchising
(b) Product Bundle Pricing
(c) Benefits of Retaining Customer
(d) Hospitality Products
B. Sc. (Hospitality Studies) (Semester - V) Examination - 2012
MARKETING MANAGEMENT
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any seven questions.
(2) All questions carry equal marks.
Q.1) (A) Explain need, want and demand as Core Concept of Marketing. [05]
(B) How does Political Environment affect the Business ? [05]
Q.2) (A) Why Segmentation of Market is required ? Explain Geographical
Segmentation. [4+1]
(B) Explain the advantages of Branding to the Service provider. [05]
Q.3) (A) Explain any two Pricing Methods used in Hotels. [05]
(B) Explain the role of Marketing Intermediaries. [05]
Q.4) (A) Explain PR and Publicity as Promotion Food. [05]
(B) List five duties of the Marketing Manager. [05]
Q.5) (A) Explain functional and geographical Organisation. [05]
(B) List and briefly write about 5 gaps identified for Service Gap. [05]
Q.6) (A) Explain Direct Marketing Tools. [05]
(B) What is Relationship Marketing ? What are the benefits of
Relationship Marketing. [05]
Q.7) Differentiate between : [5+5]
(a) Product and Production Concept
(b) Goods and Services
Q.8) (A) Explain Marketing Intermediaries for Hotels. [05]
(B) Explain any five ‘Media’ used for Promotion. [05]
Q.9) Write notes on the following : (Any Two) [10]
(a) Franchising
(b) Product Bundle Pricing
(c) Benefits of Retaining Customer
(d) Hospitality Products
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