M.B.S. (Semester – I),CNO-103 : Rural and Agri. Business Management (RABM) Specialization – I,2014 Question Paper,University Of Pune Question Paper

University Of Pune Question Paper
M.B.S. (Semester – I) Examination, 2014
CNO-103 : Rural and Agri. Business Management (RABM) Specialization – I
RURAL MARKETING
(2013 Pattern)
Time : 2.30 Hours Max. Marks : 50
 Instructions : 1) All questions are compulsory.
2) All questions carry equal marks.
1. What do you mean by Product ? Explain concept of product mix in detail with suitable example.
OR
1. Comment on the management of product strategy over the Product Life Cycle with example.
2. What is pricing ? Discuss various strategies of pricing with examples.
OR
2. Discuss the pricing techniques applicable to FMCG product being launched in a Rural market.
3. “Innovative Distribution Channels can play a major role in Agricultural Marketing in India”.
Discuss giving examples.
OR
3. How the environmental factors affect on pricing decision ?
4. Discuss the role of retailers in rural market. How the organized retailing affect rural market ?
OR
4. What are the different retailing strategy ? Develop retailing strategy for fertilizers in rural
market.
5. Develop Promotional mix strategy for
a) Pure for sure (Water filter)
b) Pesticides.
OR
5. Explain the role of advertising in rural marketing with suitable example.
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