Tuesday, November 17, 2015

M.M.M. (Semester – I),102 : PRINCIPLES OF MARKETING,University Of Pune Question Paper,2014 Question Paper

Duraimani November 17, 2015 102 : PRINCIPLES OF MARKETING 2014 Qusetion Paper M.M.M. (Semester – I) Risha Nov 2015 University of Pune Question Papers Leave a Reply

University Of Pune Question Paper
M.M.M. (Semester – I) Examination, 2014
102 : PRINCIPLES OF MARKETING
(2008 Pattern)
Time : 3 Hours Max. Marks : 70
Instructions : 1) Answer any five questions.
2) All questions carry equal marks.
1. Explain importance of pricing and methods of pricing.
2. Describe the various approaches to marketing.
3. Explain the role of Distribution Channel. Describe in brief types of distribution channels.
4. Explain the micro and macro environment in brief.
5. Explain the various promotional mix used by a firm.
6. Managing PLC is a critical part. Explain this using various marketing strategies implemented
during PLC.
7. Write any two short notes.
a) Marketing Audit
b) Online Marketing
c) Market Segmentation.
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Duraimani

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