University Of Pune Question Paper
M.M.M. (Semester – III) Examination, 2014
305 : RETAIL OPERATIONS MANAGEMENT
(2008 Pattern)
Time : 3 Hours Max. Marks : 70
Instructions : i) Attempt any four questions from Q. 1 to 6.
ii) Question No. 7 compulsory.
iii) All questions carry equal marks.
1. Critically examine the retailing section in India. What are the factors influencing the growth of
retailers in India ?
2. Define store layout. Explain the steps to be followed to plan goods stores layout.
3. Describe the merchandising process in detail.
4. What is CRM ? Discuss the scope and importance of CRM in retailing.
5. Discuss the role of advertising in retailing with suitable examples.
6. Writ short notes (any two) :
a) Shelf Management
b) Manufacturers Brand Vs Private Label Brands
c) Inventory Shrinkage.
7. “Organised retailer like future group, wal-mart etc. will make the Traditional retailing absolute.
Do you agree with the statement ? Justify your answer with appropriate examples.
——————
M.M.M. (Semester – III) Examination, 2014
305 : RETAIL OPERATIONS MANAGEMENT
(2008 Pattern)
Time : 3 Hours Max. Marks : 70
Instructions : i) Attempt any four questions from Q. 1 to 6.
ii) Question No. 7 compulsory.
iii) All questions carry equal marks.
1. Critically examine the retailing section in India. What are the factors influencing the growth of
retailers in India ?
2. Define store layout. Explain the steps to be followed to plan goods stores layout.
3. Describe the merchandising process in detail.
4. What is CRM ? Discuss the scope and importance of CRM in retailing.
5. Discuss the role of advertising in retailing with suitable examples.
6. Writ short notes (any two) :
a) Shelf Management
b) Manufacturers Brand Vs Private Label Brands
c) Inventory Shrinkage.
7. “Organised retailer like future group, wal-mart etc. will make the Traditional retailing absolute.
Do you agree with the statement ? Justify your answer with appropriate examples.
——————
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