Tuesday, November 17, 2015

M.M.M. (Semester – III),University Of Pune Question Paper,303 : STRATEGIC BRAND MANAGEMENT,2014 Question Paper

University Of Pune Question Paper
M.M.M. (Semester – III) Examination, 2014
303 : STRATEGIC BRAND MANAGEMENT
(2013 Pattern)
Time : 2:1/2 Hours Max. Marks : 50
Instruction : All questions are compulsory and carry equal marks.
1. Explain following concepts :
a) Power Brands
b) Super Brands.
OR
1. Explain the challenges and opportunities in branding.
2. What are the drivers of building a global brand ? Explain with suitable examples.
OR
2. “Building a strong brand is necessary for sustainable business”. Discuss.
3. Write an elaborative note on celebrity endorsement and effectiveness of it.
OR
3. Discuss different brand elements.
4. Explain following quantitative techniques of brand measurement :
a) Brand awareness
b) Brand image.
OR
4. Explain following models of brand equity :
a) Aaker Model
b) Brandz Model.
5. What is brand revitalization and rebranding ? Explain in detail.
OR
5. Design brand strategies for an FMCG product of your choice.

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