University Of Pune Question Paper
B. C. A. ( Semester - V ) Examination - 2013
PRINCIPLES OF MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Define Marketing. Explain the importance of Marketing as a Business
Function in the Economy. [16]
Q.2) Define the term Brand. State the advantages of Branding. [16]
Q.3) What is Consumer Behaviour ? State the factors influencing Consumer
Behaviour. [16]
Q.4) Explain the meaning of Channel of Distribution. State functions of
Channel of Distribution. [16]
Q.5) What is Sales Promotion ? Explain various tools of Sales Promotion. [16]
Q.6) Define Marketing Organisation. Explain essentials of a Sound Marketing
Organisation. [16]
Q.7) Write short notes : (Any Four) [16]
(a) Modern Concept of Marketing
(b) Product Life Cycle
(c) Importance of Pricing Policies
(d) Retailers
(e) Objectives at Personal Selling
(f) Transportation
B. C. A. ( Semester - V ) Examination - 2013
PRINCIPLES OF MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Define Marketing. Explain the importance of Marketing as a Business
Function in the Economy. [16]
Q.2) Define the term Brand. State the advantages of Branding. [16]
Q.3) What is Consumer Behaviour ? State the factors influencing Consumer
Behaviour. [16]
Q.4) Explain the meaning of Channel of Distribution. State functions of
Channel of Distribution. [16]
Q.5) What is Sales Promotion ? Explain various tools of Sales Promotion. [16]
Q.6) Define Marketing Organisation. Explain essentials of a Sound Marketing
Organisation. [16]
Q.7) Write short notes : (Any Four) [16]
(a) Modern Concept of Marketing
(b) Product Life Cycle
(c) Importance of Pricing Policies
(d) Retailers
(e) Objectives at Personal Selling
(f) Transportation
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