Solapur University Quetion Paper
M.B.A. (Part – II) (Semester – IV) Examination, 2014
RETAIL AND RURAL MARKETING (New)
Paper – IV : Group – A : Marketing Management
Day and Date : Saturday, 17-5-2014 Max. Marks : 70
Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) Q. No. 1 is compulsory.
2) Attempt any two questions from Q. No. 2, Q. No. 3 and
Q. No. 4.
3) Attempt any two questions from Q. No. 5, Q. No. 6 and
Q. No. 7.
4) Figures at right indicate marks.
1. Case Study :
The case is about Indian Retail Opportunities in future. The shop is the most
substantive unraveling of intellectual and information exchange of the retail
business in the Indian subcontinent. It presents the business of retail in the region
to a global audience with the express aim of facilitating, understanding about
encouraging investment in this massive marketplace.
At India Retail Forum, It is a congregation of some of the best retail brands
companies and minds from across the globe, from diverse retail-related segments,
from retail estate and design and architecture, to visual merchandising, retail
support and technology based Indian retail has to play a part larger than its
definition implies. The industry is in a catalyst’s role to fulfill in the country’s
economic destiny, a destiny that is finally finding it. Economic prosperity also
means higher standards of living and high consumption levels and only an efficient
and organized retail sector can ensure and sustain this growing demand of the
evolved consumer. The challenges of the newly found growth are tremendous
and as they say can make or undo the story. The Shop is a market date for all the
industry’s head honchos, brands, retailing mall and shopping center developers,
real estate firms, architects and designer logistics and technology support vendors.
In essence, the shop takes to the world and gets the world to understand and
appreciate the fastest growing consumerist region of modern times. This case
conveys the message about opportunities and growth for retail in India. Organized
retail ensures customers about future scope and advantages.
SLR-XY – 87
1) Read and analyse the case. 4
2) Discuss challenges faced by Indian Retail Sector. 5
3) Comment on opportunities for retail in India. 5
2. Write a short note on following (any two) : 14
a) 4 A’s of rural marketing mix.
b) Site selection.
c) Buying for single and chain store.
3. Write a short note on following (any two) : 14
a) Location planning.
b) Marketing for agricultural inputs.
c) Role and responsibilities of merchandiser.
4. Write a short note on following (any two) : 14
a) Rural VS Urban market.
b) Product Life Cycle in rural market.
c) Rural market in India.
5. What is rural marketing mix ? Discuss in brief marketing strategies for rural
market. 14
6. What is retail merchandising ? Explain the nature and process of merchandising. 14
7. Explain the term retial marketing. Different types of retial formats are influencing
on consumer perception towards retail business in India. 14
M.B.A. (Part – II) (Semester – IV) Examination, 2014
RETAIL AND RURAL MARKETING (New)
Paper – IV : Group – A : Marketing Management
Day and Date : Saturday, 17-5-2014 Max. Marks : 70
Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) Q. No. 1 is compulsory.
2) Attempt any two questions from Q. No. 2, Q. No. 3 and
Q. No. 4.
3) Attempt any two questions from Q. No. 5, Q. No. 6 and
Q. No. 7.
4) Figures at right indicate marks.
1. Case Study :
The case is about Indian Retail Opportunities in future. The shop is the most
substantive unraveling of intellectual and information exchange of the retail
business in the Indian subcontinent. It presents the business of retail in the region
to a global audience with the express aim of facilitating, understanding about
encouraging investment in this massive marketplace.
At India Retail Forum, It is a congregation of some of the best retail brands
companies and minds from across the globe, from diverse retail-related segments,
from retail estate and design and architecture, to visual merchandising, retail
support and technology based Indian retail has to play a part larger than its
definition implies. The industry is in a catalyst’s role to fulfill in the country’s
economic destiny, a destiny that is finally finding it. Economic prosperity also
means higher standards of living and high consumption levels and only an efficient
and organized retail sector can ensure and sustain this growing demand of the
evolved consumer. The challenges of the newly found growth are tremendous
and as they say can make or undo the story. The Shop is a market date for all the
industry’s head honchos, brands, retailing mall and shopping center developers,
real estate firms, architects and designer logistics and technology support vendors.
In essence, the shop takes to the world and gets the world to understand and
appreciate the fastest growing consumerist region of modern times. This case
conveys the message about opportunities and growth for retail in India. Organized
retail ensures customers about future scope and advantages.
SLR-XY – 87
1) Read and analyse the case. 4
2) Discuss challenges faced by Indian Retail Sector. 5
3) Comment on opportunities for retail in India. 5
2. Write a short note on following (any two) : 14
a) 4 A’s of rural marketing mix.
b) Site selection.
c) Buying for single and chain store.
3. Write a short note on following (any two) : 14
a) Location planning.
b) Marketing for agricultural inputs.
c) Role and responsibilities of merchandiser.
4. Write a short note on following (any two) : 14
a) Rural VS Urban market.
b) Product Life Cycle in rural market.
c) Rural market in India.
5. What is rural marketing mix ? Discuss in brief marketing strategies for rural
market. 14
6. What is retail merchandising ? Explain the nature and process of merchandising. 14
7. Explain the term retial marketing. Different types of retial formats are influencing
on consumer perception towards retail business in India. 14
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