Saturday, November 28, 2015

RETAIL OPERATIONS MANAGEMENT,University Of Pune Question Paper,M. M. M. ( Semester - III ),2012 Question Paper

Duraimani November 28, 2015 2012 Question Papers M. M. M. ( Semester - III ) RETAIL OPERATIONS MANAGEMENT Risha Nov 2015 University of Pune Question Papers Leave a Reply

University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2012
RETAIL OPERATIONS MANAGEMENT
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Define the term Retailer. Explain Store Based Retailing with suitable
examples.
Q.2) Discuss the role of Advertising in Retailing giving suitable examples.
Q.3) What are the factors that a Retailer needs to take into account while choosing
a location for a Retail Store ?
Q.4) “A Retailer is a key component of the Supply Chain.” Explain the statement
giving role and functions of Retailer.
Q.5) Define Merchandising. Elaborate the steps in Merchandise Planning.
Q.6) Trace the evolution of Retail Industry in India. What are the challenges
faced by the Retailers in this millennium ?
Q.7) Write short notes : (Any Two)
(a) Shelf Management
(b) Role of IT in Retailing
(c) Shop Lifting

Duraimani

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