Solapur University Question Paper
M.B.A. (Part – II) (Semester – IV) (New) Examination, 2014
Group E : PRODUCTION AND MATERIALS MANAGEMENT
Paper – IV : Quality Management
Day and Date : Monday, 19-5-2014 Total Marks : 70
Time : 11.00 a.m to 2.00 p.m.
Instructions : 1) Question No. 1 is compulsory.
2) Attempt any 2 questions from Q. 2, Q. 3 and Q. 4.
3) Attempt any 2 questions from Q. 5, Q. 6 and Q. 7.
4) Figures to the right indicate full marks.
1. Study the following case carefully and answer the questions given at the end.
Wind Energy Limited (WEL) was the manufacture and seller of wind turbine
generators. In a short span of a decade and a half since its inception in 1990 the
company became the third largest global player in the global wind energy market
by following a strategy of cost effective solutions to bridge the demand and
supply gap in the wind energy equipment market. The company offered a wide
range of products and developed a vertically integrated supply chain for
components. With a Mission of becoming a global leader and a provider of state
of the art wind turbine generators at the most competitive price, Wind Energy Ltd.
followed an aggressive acquisition plan to expand its technology base and product
range. To attune with its mission the strength of its staff increased from 36 in
1990 to over 10,000 in 2005.
The same year the company started receiving complaints about defects in the
wind turbine blades supplied to its customers in the USA. WEL was able to
address the issue promptly and offered solutions which were appreciated by it
customers. However the incident had an adverse effect on its reputation which
affected the inflow of orders adversely. The industry considered this issue
negatively and many were apprehensive about WEL’s capability to provide reliable
wind turbine blades.
Just as the issue seemed to be under control a year later reports of cracks in
blades supplied by WEL appeared in Industry Journals. It was reported that the
cracking was because of extreme gusts in the region. There were reports about
lower availability of turbines, its incompatibility with the electricity grid and regular
breakdowns due to cold weather in projects managed by Natural Energy Ltd.
SLR-XY – 89
one of the largest customers of WEL. Natural Energy Ltd. had purchased 350
turbines from WEL and had called for an emergency meeting with WEL officials.
WEL accepted the defects and vowed to analyse the problem and give a solution
within 3 months. Market buzz was that Mission of WEL was a reason for some
crucial tests like life cycle and destructive tests on blades being bypassed.
2 months later the VP-Quality Management of WEL announced that the company
had come up with a plan to overcome the issue occurring at Natural Energy Ltd.
He declared that WEL would undertake up a retrofit program to solve the blade
cracking problem in the turbines. The company announced that the retrofit required
structural strengthening of all the blades and would complete the task within 6 months
and for this purpose the company had provisioned an amount of $100 million. A
couple of days after the announcement WEL’s stock crashed by 30%.
Questions :
a) Analyze the case 5
b) Identify the problem 2
c) Find out alternative solutions 5
d) Give the best solution. 2
2. Write short notes on any two : 14
i) Quality and competitive advantage
ii) Juran Quality Trilogy
iii) Quality Audit.
3. Write short notes on any two : 14
i) Cost of Quality
ii) Benefits of ISO 9000 certification
iii) Importance of quality policy.
4. Write short notes on any two : 14
i) Benefits of quality Circles.
ii) Importance of, Reliability’ in Total Quality Management.
iii) Applications of Control Charts.
5. Comment on ‘Quality is meeting or exceeding customer’s expectations’. Describe
the various aspects of customer driven quality. 14
6. Explain the 14 steps involved in Crosby’s Quality Management. 14
7. Explain the importance of managing human resources in a Total Quality
Environment. 14
_____________________
M.B.A. (Part – II) (Semester – IV) (New) Examination, 2014
Group E : PRODUCTION AND MATERIALS MANAGEMENT
Paper – IV : Quality Management
Day and Date : Monday, 19-5-2014 Total Marks : 70
Time : 11.00 a.m to 2.00 p.m.
Instructions : 1) Question No. 1 is compulsory.
2) Attempt any 2 questions from Q. 2, Q. 3 and Q. 4.
3) Attempt any 2 questions from Q. 5, Q. 6 and Q. 7.
4) Figures to the right indicate full marks.
1. Study the following case carefully and answer the questions given at the end.
Wind Energy Limited (WEL) was the manufacture and seller of wind turbine
generators. In a short span of a decade and a half since its inception in 1990 the
company became the third largest global player in the global wind energy market
by following a strategy of cost effective solutions to bridge the demand and
supply gap in the wind energy equipment market. The company offered a wide
range of products and developed a vertically integrated supply chain for
components. With a Mission of becoming a global leader and a provider of state
of the art wind turbine generators at the most competitive price, Wind Energy Ltd.
followed an aggressive acquisition plan to expand its technology base and product
range. To attune with its mission the strength of its staff increased from 36 in
1990 to over 10,000 in 2005.
The same year the company started receiving complaints about defects in the
wind turbine blades supplied to its customers in the USA. WEL was able to
address the issue promptly and offered solutions which were appreciated by it
customers. However the incident had an adverse effect on its reputation which
affected the inflow of orders adversely. The industry considered this issue
negatively and many were apprehensive about WEL’s capability to provide reliable
wind turbine blades.
Just as the issue seemed to be under control a year later reports of cracks in
blades supplied by WEL appeared in Industry Journals. It was reported that the
cracking was because of extreme gusts in the region. There were reports about
lower availability of turbines, its incompatibility with the electricity grid and regular
breakdowns due to cold weather in projects managed by Natural Energy Ltd.
SLR-XY – 89
one of the largest customers of WEL. Natural Energy Ltd. had purchased 350
turbines from WEL and had called for an emergency meeting with WEL officials.
WEL accepted the defects and vowed to analyse the problem and give a solution
within 3 months. Market buzz was that Mission of WEL was a reason for some
crucial tests like life cycle and destructive tests on blades being bypassed.
2 months later the VP-Quality Management of WEL announced that the company
had come up with a plan to overcome the issue occurring at Natural Energy Ltd.
He declared that WEL would undertake up a retrofit program to solve the blade
cracking problem in the turbines. The company announced that the retrofit required
structural strengthening of all the blades and would complete the task within 6 months
and for this purpose the company had provisioned an amount of $100 million. A
couple of days after the announcement WEL’s stock crashed by 30%.
Questions :
a) Analyze the case 5
b) Identify the problem 2
c) Find out alternative solutions 5
d) Give the best solution. 2
2. Write short notes on any two : 14
i) Quality and competitive advantage
ii) Juran Quality Trilogy
iii) Quality Audit.
3. Write short notes on any two : 14
i) Cost of Quality
ii) Benefits of ISO 9000 certification
iii) Importance of quality policy.
4. Write short notes on any two : 14
i) Benefits of quality Circles.
ii) Importance of, Reliability’ in Total Quality Management.
iii) Applications of Control Charts.
5. Comment on ‘Quality is meeting or exceeding customer’s expectations’. Describe
the various aspects of customer driven quality. 14
6. Explain the 14 steps involved in Crosby’s Quality Management. 14
7. Explain the importance of managing human resources in a Total Quality
Environment. 14
_____________________
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