University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2012
INTERNATIONAL MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Question No. 6 is compulsory. (22 marks)
(2) Attempt any three out of the remaining. (16 marks each)
Q.l) What is the difference between International Marketing and Internal (Domestic)
Marketing ? Explain the scope and objective of International Marketing.
Q.2) What is Pricing in International Marketing Concept ? Explain the factors
influencing International Pricing Decision.
Q.3) Short notes :
(a) Marine Insurance
(b) Process for Obtaining Export Credit Insurance
Q.4) Explain in importance of labelling, packing and marketing goods in International
Marketing.
Q.5) What is Entry Strategy in International Marketing ? What measures to be
taken for launching new product in International Marketing ?
Q.6) Case Study :
Internet Marketing, also refered to as i-marketing, web marketing, on-line
marketing or e-marketing, is the marketing of products or services over the
Internet. It also refers to the placement of media along different stages through
Search Engine Marketing, Search Engine Optimisation, banner ads on specific
websites, e-mail marketing and web strategies.
The information revolution is changing the way business is conducted Nationally
and Internationally also. E-commerce is also applied to all sorts of business
transactions implemented over the web such as B2B, B2C, C2C transactions,
globally.
Emerging changes in marketing globally, due to Internet has most profound
impact, has attend the way business is bring conducted, the way companies
operate, the market place and the manner in which they complete, and the manner
in which they serve their customers. New business models emerging, often
breaking away from the traditional business models. This has made companies
rethinse their marketing strategies also. The information revolution has impact
on emerging changes which includes distance, Time, Human Resources, Product
Value, Growth, Efficiency, Market, Distribution Transaction, Knowledge
Management and also Brand-building Precess.
Questions :
(a) What is the impact of Internet Marketing in International Marketing ?
(b) What Emerging Changes in Global Marketing due to information revolution
by the Internet ?
(c) What are those new strategies adopted by the companies over Traditional
Business Models ?
[4278]-301/
M. M. M. ( Semester - III ) Examination - 2012
INTERNATIONAL MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Question No. 6 is compulsory. (22 marks)
(2) Attempt any three out of the remaining. (16 marks each)
Q.l) What is the difference between International Marketing and Internal (Domestic)
Marketing ? Explain the scope and objective of International Marketing.
Q.2) What is Pricing in International Marketing Concept ? Explain the factors
influencing International Pricing Decision.
Q.3) Short notes :
(a) Marine Insurance
(b) Process for Obtaining Export Credit Insurance
Q.4) Explain in importance of labelling, packing and marketing goods in International
Marketing.
Q.5) What is Entry Strategy in International Marketing ? What measures to be
taken for launching new product in International Marketing ?
Q.6) Case Study :
Internet Marketing, also refered to as i-marketing, web marketing, on-line
marketing or e-marketing, is the marketing of products or services over the
Internet. It also refers to the placement of media along different stages through
Search Engine Marketing, Search Engine Optimisation, banner ads on specific
websites, e-mail marketing and web strategies.
The information revolution is changing the way business is conducted Nationally
and Internationally also. E-commerce is also applied to all sorts of business
transactions implemented over the web such as B2B, B2C, C2C transactions,
globally.
Emerging changes in marketing globally, due to Internet has most profound
impact, has attend the way business is bring conducted, the way companies
operate, the market place and the manner in which they complete, and the manner
in which they serve their customers. New business models emerging, often
breaking away from the traditional business models. This has made companies
rethinse their marketing strategies also. The information revolution has impact
on emerging changes which includes distance, Time, Human Resources, Product
Value, Growth, Efficiency, Market, Distribution Transaction, Knowledge
Management and also Brand-building Precess.
Questions :
(a) What is the impact of Internet Marketing in International Marketing ?
(b) What Emerging Changes in Global Marketing due to information revolution
by the Internet ?
(c) What are those new strategies adopted by the companies over Traditional
Business Models ?
[4278]-301/
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