University Of Pune Question Paper,Master of Marketing Management (MMM) (Semester – I),2014 Question Paper,101 : BASICS OF MARKETING

University Of Pune Question Paper
Master of Marketing Management (MMM) (Semester – I) Examination, 2014
101 : BASICS OF MARKETING
(2013 Pattern)
Time : 2 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Each question has an internal option within the question.
3) Each question carries 10 marks.
1. Explain the term ‘services’. Evaluate the importance of marketing in services and its future in
Indian perspective.
OR
Explain the following marketing concepts :
a) needs
b) wants
c) exchange process
d) product
e) selling
2. What is marketing planning ? As a manager, how will you use marketing mix for effective
marketing planning ?
OR
Explain the effects of changing environment with reference to macro economics, politics,
technology and socio-cultural elements on business sector in modern era.
3. What do you mean by market segmentation ? What are the major bases of market
segmentation ?
OR
Define the term ‘Consumer Behaviour’. Explain the steps in consumers/buyers buying
decision process with appropriate examples wherever necessary.
Seat
No.
P.T.O.
[4673] – 101 -2-
4. What do you mean by the term ‘Marketing Mix’ ? Explain in detail the concepts of product mix
and place mix.
OR
What are the major reasons for failure of new product ? How the concept of product
development and test marketing is applied in launching of new product ?
5. What are different channels of distribution ? Explain the concept of place mix.
OR
What do you understand by Sales Promotion ? Differentiate between consumer promotion
and trade promotion.
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