Saturday, November 28, 2015

University Of Pune Question Paper,RETAIL MARKETING,M. M. M. ( Semester - II ),2012 Question Paper

Duraimani November 28, 2015 2012 Question Papers M. M. M. ( Semester - II ) RETAIL MARKETING Risha Nov 2015 University of Pune Question Papers Leave a Reply

University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2012
RETAIL MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) Every question carries 14 marks.
Q.1) Explain Concept of Retailing ? What challenges do companies face while
Retailing Globally ?
Q.2) Discuss the factors influencing Retail Shopper with the help of suitable
examples.
Q.3) Enlist and discuss the steps involved in choosing a Retail Location.
Supplement it with the proper example.
Q.4) What are the elements of the Store Design ? Discuss the same with suitable
example.
Q.5) Explain Concept of Store Layout. Discuss different types of Store Layout.
Q.6) Describe the role of IT in Retailing. Discuss the different IT Tools in detail.
Q.7) Write short notes : (Any Two)
(a) Franchising in Retailing
(b) Growth Strategies
(c) Personal Selling

Duraimani

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