University Of Pune Question Paper,PRINCIPLES OF MARKETING,B. B. A. ( Semester - II ),2013 Question Paper

University Of Pune Question Paper
B. B. A. ( Semester - II ) Examination - 2013
PRINCIPLES OF MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) Q. No. 7 is compulsory.
(2) Attempt any four questions out of six.
(3) All questions carry equal marks.
Q.1) Define Marketing. Explain various Concepts of Marketing. [16]
Q.2) What is Rural Marketing ? Explain the features and importance of Rural
Marketing. [16]
Q.3) What are the Elements of Marketing Mix ? Discuss Utility of Marketing
Mix. [16]
Q.4) What do you mean by a Retailer ? Explain various types of Retailers
by giving suitable examples. [16]
Q.5) Define Market Segmentation ? What are the benefits and limitations
of Market Segmentation ? [16]
Q.6) Define Market Research. Explain various sources of collecting Primary
and Secondary Data for Marketing Research. [16]
[4372]-202 1 P.T.O.
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No.
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Q.7) Write short notes : (Any Four) [16]
(a) Product Life Cycle (PLC)
(b) Functions of Physical Supply
(c) E-marketing
(d) Features of Advertising
(e) Differentiated Marketing
(f) Importance of MIS

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