University Of Pune Question Paper,(Specialisation - III : Service Sector Management),2013 Question Paper,B. B. A. ( Semester - VI )

University Of Pune Question Paper
B. B. A. ( Semester - VI ) Examination - 2013
(D) SPECIAL SERVICES OF MARKETING IN INDIA
(Specialisation - III : Service Sector Management)
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) Question No. 1 is compulsory.
(2) Answer any four out of the remaining.
(3) Figures in the brackets indicate full marks.
Q.1) Focus on the significance of Services Marketing in the Indian
Prospective. [20]
Q.2) Discuss the significance of Marketing Information System (MIS)
to Banking Organisation. [15]
Q.3) What do you mean by Insurance Marketing ? Throw light on the
Instrumentality of Insurance Marketing in Promoting the Insurance
Business. [15]
Q.4) State and explain the different types of Users of Tourism Services. [15]
Q.5) What do you mean by Hospital Marketing ? Focus on the rational
behind practising the principles of modern marketing by the Health
Care Organisation. [15]
Q.6) Discuss the Marketing Mix for Higher Education in the Indian
Perspective. [15]
[4372]-608 1 P.T.O.
Seat
No.
Q.7) Write short notes : (Any Three) [15]
(a) Bank Marketing in Indian Perspective
(b) Uses of Hospitality Services Product
(c) Emerging Trends in Educational Marketing
(d) Special Features of Indian Tourism Marketing
(e) Mobility Mix of Medicare Services

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