University Of Pune Question Paper
B.H.M.C.T. (Sixth Semester) EXAMINATION, 2010
606–B : MARKETING MANAGEMENT
(Elective–I)
(2002 PATTERN)
Time : Three Hours Maximum Marks : 80
N.B. :— (i) Attempt any Four questions.
(ii) All questions carry equal marks.
(iii) Assume suitable data if required.
1. Write short notes on (any four) : [20]
(i) Customer profitability
(ii) Determining competitor’s objectives
(iii) Customers satisfaction
(iv) Future in services marketing
(v) Service organisations attitude towards marketing.
2. (a) Which are the “Trade Barriers” in International services
marketing ? [10]
(b) What are the role and functions of a marketing manager ? [10]
3. (a) How does Marketing Department relate with other departments
in an organisation ? [10]
(b) “Cost of retaining customer is less than cost of attracting new
customers.” Explain. [10]
4. (a) Write a note on meaning, scope and importance of
service. [10]
(b) What is customers delivered value ? Explain the concept of
value chain. [10]
5. (a) Explain the concept of Relationship marketing. [10]
(b) What are steps involved in designing competitive intelligence
system ? [10]
6. (a) Explain the concept of “Total Quality Marketing”. [10]
(b) How are competitors strategies identified ? [10]
B.H.M.C.T. (Sixth Semester) EXAMINATION, 2010
606–B : MARKETING MANAGEMENT
(Elective–I)
(2002 PATTERN)
Time : Three Hours Maximum Marks : 80
N.B. :— (i) Attempt any Four questions.
(ii) All questions carry equal marks.
(iii) Assume suitable data if required.
1. Write short notes on (any four) : [20]
(i) Customer profitability
(ii) Determining competitor’s objectives
(iii) Customers satisfaction
(iv) Future in services marketing
(v) Service organisations attitude towards marketing.
2. (a) Which are the “Trade Barriers” in International services
marketing ? [10]
(b) What are the role and functions of a marketing manager ? [10]
3. (a) How does Marketing Department relate with other departments
in an organisation ? [10]
(b) “Cost of retaining customer is less than cost of attracting new
customers.” Explain. [10]
4. (a) Write a note on meaning, scope and importance of
service. [10]
(b) What is customers delivered value ? Explain the concept of
value chain. [10]
5. (a) Explain the concept of Relationship marketing. [10]
(b) What are steps involved in designing competitive intelligence
system ? [10]
6. (a) Explain the concept of “Total Quality Marketing”. [10]
(b) How are competitors strategies identified ? [10]
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