University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2010
INTERNATIONAL MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Question No. 7 is compulsory.
(2) Attempt any four out of the remaining.
(3) All questions carry equal marks.
Q.1) Define and explain Objectives of ‘International Marketing’ along
with challenges involved in its. [14]
Q.2) “Cross-cultural Marketing is extremely complex and dynamic sphere
of International Marketing.” Critically comment on this statement. [14]
Q.3) Discuss various ‘International Product Strategies’ with suitable
examples. [14]
Q.4) Enumerate various challenges involved in ‘International Marketing
Research’. [14]
Q.5) Discuss ‘Direct’ and ‘Indirect’ Exports as Distribution Channel. [14]
Q.6) Write short notes : (Any Two) [14]
(a) Franchising
(b) International PLC
(c) Market Skimming
(d) Country Risk Analysis
Q.7) Analyse the following case and answer questions below it :
World’s largest car-maker, Toyota Motor (TMC) plans to utilise
proposed Indo-Thai Free Trade Agreement (FTA) to make India a hub
for small cars to be exported to its global markets. A few auto-parts
already enjoy duty free status but the FTA, that is about to be formally
inked, will make most auto parts duty free.
Toyota imports crucial spares such as the engine for its ‘Innova’ and
‘Corolla Altis’ from Thailand.
Its top end vehicles Camry Sydan, Prado and Land Cruiser SUV are
imported into India. But the company plans to use FTA with Thailand
that will allow it to import auto-parts at zero duty when it comes into
effect against 7-10% duty it now pays to assemble cars here.
TMC says it is looking at all options to make India the manufacturing
base for its global operations. Toyota’s indian operations will see a major
change once its small cars hit roads in India.
Toyota has earmarked Rs. 3,200 crore for year 2008-11 to set up a second
plant in Bangalore to make 2 lakh units (cars) from current 80,000 units.
Toyota’s small cars assembled in India will be exported to overseas
markets.
(a) Explain how FTA between India and Thailand will benefit Toyota ? [07]
(b) In your view, why is India increasingly becoming “‘Detroitte’
of the East” ? [07]
M. M. M. ( Semester - III ) Examination - 2010
INTERNATIONAL MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Question No. 7 is compulsory.
(2) Attempt any four out of the remaining.
(3) All questions carry equal marks.
Q.1) Define and explain Objectives of ‘International Marketing’ along
with challenges involved in its. [14]
Q.2) “Cross-cultural Marketing is extremely complex and dynamic sphere
of International Marketing.” Critically comment on this statement. [14]
Q.3) Discuss various ‘International Product Strategies’ with suitable
examples. [14]
Q.4) Enumerate various challenges involved in ‘International Marketing
Research’. [14]
Q.5) Discuss ‘Direct’ and ‘Indirect’ Exports as Distribution Channel. [14]
Q.6) Write short notes : (Any Two) [14]
(a) Franchising
(b) International PLC
(c) Market Skimming
(d) Country Risk Analysis
Q.7) Analyse the following case and answer questions below it :
World’s largest car-maker, Toyota Motor (TMC) plans to utilise
proposed Indo-Thai Free Trade Agreement (FTA) to make India a hub
for small cars to be exported to its global markets. A few auto-parts
already enjoy duty free status but the FTA, that is about to be formally
inked, will make most auto parts duty free.
Toyota imports crucial spares such as the engine for its ‘Innova’ and
‘Corolla Altis’ from Thailand.
Its top end vehicles Camry Sydan, Prado and Land Cruiser SUV are
imported into India. But the company plans to use FTA with Thailand
that will allow it to import auto-parts at zero duty when it comes into
effect against 7-10% duty it now pays to assemble cars here.
TMC says it is looking at all options to make India the manufacturing
base for its global operations. Toyota’s indian operations will see a major
change once its small cars hit roads in India.
Toyota has earmarked Rs. 3,200 crore for year 2008-11 to set up a second
plant in Bangalore to make 2 lakh units (cars) from current 80,000 units.
Toyota’s small cars assembled in India will be exported to overseas
markets.
(a) Explain how FTA between India and Thailand will benefit Toyota ? [07]
(b) In your view, why is India increasingly becoming “‘Detroitte’
of the East” ? [07]
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