University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2010
RETAIL MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry 14 marks each.
Q.1) Define Retailing. Discuss challenges before Modern Retailing Formats in
India.
Q.2) Discuss importance of Segmentation in Retailing. What factors are considered
by Retailers for Retail Segmentation ?
Q.3) Why is it important to select right location for setting a Retail Outlet ?
Discuss factors affecting Retail Location Decision.
Q.4) Illustrate various types of Store Layouts. Suggest appropriate Store Layout
for a Departmental Store.
Q.5) Explain Components of a Retail Communication Mix. Discuss in detail the
role of Advertising in Marketing.
Q.6) Discuss strategies adopted by Shopper’s Stop in its Marketing Operations.
Q.7) Write short notes : (Any Two)
(a) Franchising
(b) Role of IT in Retailing
(c) Non-store Retailing
M. M. M. ( Semester - II ) Examination - 2010
RETAIL MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry 14 marks each.
Q.1) Define Retailing. Discuss challenges before Modern Retailing Formats in
India.
Q.2) Discuss importance of Segmentation in Retailing. What factors are considered
by Retailers for Retail Segmentation ?
Q.3) Why is it important to select right location for setting a Retail Outlet ?
Discuss factors affecting Retail Location Decision.
Q.4) Illustrate various types of Store Layouts. Suggest appropriate Store Layout
for a Departmental Store.
Q.5) Explain Components of a Retail Communication Mix. Discuss in detail the
role of Advertising in Marketing.
Q.6) Discuss strategies adopted by Shopper’s Stop in its Marketing Operations.
Q.7) Write short notes : (Any Two)
(a) Franchising
(b) Role of IT in Retailing
(c) Non-store Retailing
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