University Of Pune Question Paper
M.M.S./M.B.S. (Semester – II) Examination, 2010
MARKETING SPECIALISATION
(202 : A) : Retail and Distribution Management (2008 Pattern) (New)
Time: 3 Hours Max. Marks: 70
Instructions : 1) Attempt any 5 questions.
2) All questions carry equal marks.
1. M/s. Yashoda Milk and Milk Products Co-operative Ltd.-manufacturers of
brands of packaged milk and milk products like milk powder, Dahi, Ghee, Icecream,
etc., are looking for wholesalers in all districts of Maharashtra. As a
marketing consultant, advise them about criteria on which wholesalers can be
selected; along with reasons.
2. Write a detailed note on ‘Retailing – Indian Vs. Global Scenario’.
3. A Self-Help Group (SHG) of women in Pune are producing approximately
10,000 (ten thousand) chapatis every day. How they can select a correct channel
so that the chapatis can be received by the end consumers at the desired time ?
4. Define and explain the process of Category Management. How it is helpful in
retail business ?
5. “Implementation of technologies in distribution management have resulted in
better productivity’. Do you agree with the statement ? Justify your answer
with appropriate examples.
6. What are the different types of store layouts ? Which one of them will be
applicable for a store, selling variety of reading material book, magazines and
newspapers, etc ? Why ?
7. Write notes on any two of the following :
a) Franchising
b) Floor space management
c) Retail communication Mix.
d) Channel performance evaluation.
——————
M.M.S./M.B.S. (Semester – II) Examination, 2010
MARKETING SPECIALISATION
(202 : A) : Retail and Distribution Management (2008 Pattern) (New)
Time: 3 Hours Max. Marks: 70
Instructions : 1) Attempt any 5 questions.
2) All questions carry equal marks.
1. M/s. Yashoda Milk and Milk Products Co-operative Ltd.-manufacturers of
brands of packaged milk and milk products like milk powder, Dahi, Ghee, Icecream,
etc., are looking for wholesalers in all districts of Maharashtra. As a
marketing consultant, advise them about criteria on which wholesalers can be
selected; along with reasons.
2. Write a detailed note on ‘Retailing – Indian Vs. Global Scenario’.
3. A Self-Help Group (SHG) of women in Pune are producing approximately
10,000 (ten thousand) chapatis every day. How they can select a correct channel
so that the chapatis can be received by the end consumers at the desired time ?
4. Define and explain the process of Category Management. How it is helpful in
retail business ?
5. “Implementation of technologies in distribution management have resulted in
better productivity’. Do you agree with the statement ? Justify your answer
with appropriate examples.
6. What are the different types of store layouts ? Which one of them will be
applicable for a store, selling variety of reading material book, magazines and
newspapers, etc ? Why ?
7. Write notes on any two of the following :
a) Franchising
b) Floor space management
c) Retail communication Mix.
d) Channel performance evaluation.
——————
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